Hurriyati, Ratih

• Vol 1, No 1 (2016) - Articles
  PENGARUH KINERJA BRAND EQUITY DAN TRUST TERHADAP CUSTOMER LOYALTY (Survei kepada Pelanggan Alat Berat Excavator merek Kobelco di Kota Bandung )
  Abstract  PDF  PDF
• Vol 4, No 3 (2019) - Articles
  ANALISIS PERILAKU ADOPSI TEKNOLOGI MOBILE WALLET MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY3 (UTAUT3) (Survei Pengguna OVO pada Generasi Milenial di Indonesia)
  Abstract  PDF
• Vol 8, No 1 (2023) - Articles
  Pengaruh Sales Promotions terhadap Online Impulse Buying Survei pada Konsumen Gofood di Instagram Gofood Indonesia
  Abstract  PDF

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