PENGARUH MOTIVASI DAN SIKAP TERHADAP LOYALITAS KONSUMEN PADA STUDIO JONAS PHOTO

Yupi Yuliawati

Abstract


This study aimed to determine the effect of motivation and attitude towards customer loyalty Jonas photo studio. The research method used is descriptive verification. The findings stated motivations and attitudes affect the loyalty simultaneously and partially

 

Keywords: Motivation, Attitude, Customer Loyalty


Full Text:

PDF

References


Gaffar, Vanessa. (2007). CRM dan MPR Hotel. Alfabeta: Bandung.

Griffin, Jill. (2005). Customer Loyalty. Jakarta: Erlangga.

Kotler, Keller. (2007). Manajemen Pemasaran. Jakarta: Indeks

Kotler, Phillip dan Gary Amstrong, 2008, Prinsip-Prinsip Pemasaran, Jilid 1, edisi keduabelas, jakarta: Erlangga

Schifman, Leon G dan Kanuk, Leslie. 2008. Prilaku Konsumen edisi ketujuh: Edisi ketujuh. Jakarta: Indeks

Suwarman, Ujang. (2002). Perilaku Konsumen. Bogor : Ghalia Indoneia

Suryani,Tatik. (2013). Perilaku Konsumen di Era Internet. Yogyakarta: Graha Ilmu.

Tjiptono, Fandi dkk. (2008). Pemasaran Stratejik. Yogyakarta: Andi.

www.serbabandung.com/studio-foto/

www.wisatabdg.com/2015/07/jonas-photo-maju-dan-berkembang-di.html?m=1

www.swa.co.id/swa/profile/profilr-company/arif-hadikusuma-melanggengkan-kejayaan-jonas-photo

www.swa.co.id/supaya-bisnis-jasa-fotografi-tetap-bertahan


Refbacks

  • There are currently no refbacks.