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Vol 17, No 1 (2017): Strategic Co-Branding Dan Pengaruhnya Terhadap Brand Image Abstract  PDF
Rommy Pratama, Bambang Widjajanta, Girang Razati
 
Vol 19, No 1 (2019): Strategic Minat Beli: Peran Citra Merek yang Dipersepsikan oleh Konsumen Produk Otomotif Abstract  PDF
Ulfha Ramadhani, Lili Adi Wibowo, Bambang Widjajanta
 
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