Perancangan Video Animasi Lagu “Overcome” oleh Band Nothing but Thieves Sebagai Media Komunikasi Visual Motivatif Bagi Mahasiswa

Firzana Farah Amira, Gysca Allycia Putri

Abstract


Pendidikan tinggi menuntut mahasiswa untuk memiliki motivasi yang kuat guna menghadapi berbagai tantangan akademik dan non-akademik. Motivasi ini menjadi penentu penting dalam kesuksesan belajar, namun realitanya banyak mahasiswa, mengalami kesulitan dalam menyesuaikan diri dan mengalami krisis motivasi. Sebagai respon terhadap fenomena ini, peneliti merancang dan mengembangkan media visual animasi dengan judul Overcome, bertujuan untuk membangkitkan motivasi mahasiswa melalui pendekatan audio-visual. Proses perancangan melibatkan analisis lirik lagu Overcome oleh Nothing But Thieves, eksplorasi gaya visual, skema warna, tipografi, hingga pengembangan storyline dan storyboard yang menggambarkan transformasi psikologis tokoh utama dari keputusasaan menuju kebangkitan. Hasil akhir berupa klip video animasi berdurasi pendek yang secara efektif menggabungkan unsur musik, visual, dan narasi, diharapkan mampu menjadi media yang membangun resiliensi, harapan, serta motivasi berprestasi dalam diri mahasiswa.

Keywords


desain komunikasi visual; design; communication; visual branding; multimedia; graphic design

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DOI: https://doi.org/10.17509/finder.v4i2.82251

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