PERANCANGAN KAMPANYE BAGI PELARI PEMULA UNTUK MENDORONG GAYA HIDUP SEHAT

Luthfi Fauzan Alayyubi, Inko Sakti Dewanto

Abstract


Beginner runners often have a strong desire to start running, but many lack the knowledge of the basic techniques required. These limitations can be significant barriers to their ability to run effectively and safely. Without a good understanding of correct posture, proper stride, and the importance of warming up and cooling down, the risk of injury can increase, and motivation to continue running can decrease. This design aims to identify the challenges faced by beginner runners and provide practical solutions to overcome these knowledge limitations. By providing clear and easy-to-understand information on basic running techniques, including proper breathing and appropriate training planning strategies, it is hoped that beginner runners can build a strong foundation for their running routine. The program will also involve support from a community of experienced runners who can provide motivation and guidance. Through this approach, it is hoped that beginner runners will be able to increase their confidence, enjoy the running experience, and adopt a healthy lifestyle in a sustainable way. By developing the skills needed to run safely and effectively, beginner runners can find joy in physical activity and contribute to their mental and physical well-being.

Keywords


Runner, Visual Identity, Campaign, Health

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DOI: https://doi.org/10.17509/finder.v5i2.88255

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