Rizqi Nur Isnaini, Nanik Yuliati, Lutfi Ariefianto


The development of tourism destinations in Indonesia is a development that is intensively carried out by the central government and local governments. A characteristic of a tourist village has the concept of a form of integration between attractions, accommodation, and fulfillment of facilities in a community structure that is integrated with traditions and procedures that already apply. The planning of the empowerment strategy must be designed in such a way as to form a structured community organization. The development of tourist villages in Jambu Village has the main goal of building local communities to have cultural and economic resilience. With adequate economic support, the people of Jambu Village will be able to maintain and develop their cultural heritage or natural potential. Thus, in the development of tourist villages, the goals and targets are to provide opportunities or encourage the community to be more active, creative, and pro-active in developing and managing tourist attractions in their area. The purpose of this study was to determine the strategy of community empowerment based on local potential through the village tourism program for the Seedling Gardens in Kediri Regency. Determination of the place in the study that is using a purposive area, because the selection of the place is based on certain considerations. The technique of determining the informants in this study used snowball sampling. Data collection techniques using the method of observation, interviews and documentation. Techniques for checking the validity of the data used extended participation, persistence of observation, and triangulation. The triangulation used is technique triangulation and source triangulation. Data analysis using Miles and Huberman includes: data collection, data reduction, data presentation and data verification. The results of this study indicate that there is a community empowerment strategy carried out by residents around Jambu Village to improve the standard of living of the local community. There are several things that are done to achieve success according to the plan. There are 3 developments in forming an empowerment strategy, namely human development which includes recruitment, training, and education. Community development is related to the application of Sapta Pesona and environmental revitalization. As well as institutional development in the form of a BUMDes organization to oversee tourism villages. Suggestions for further writers are expected to be able to explore the topic of increasing empowerment strategies related to increasing the existence of a community organization that develops tourism based on local potential.


community empowerment, strategy, local potential

Full Text:



Abidin, N. Z. (2010). Investigating the awareness and application of sustainable construction concept by Malaysian developers. Habitat international, 34(4), 421-426.

Ahmed, A., Arshad, M. A., Mahmood, A., & Akhtar, S. (2016). Holistic human resource development: balancing the equation through the inclusion of spiritual quotient. Journal of Human Values, 22(3), 165-179.

Arintoko, A., Ahmad, A. A., Gunawan, D. S., & Supadi, S. (2020). Community-based tourism village development strategies: A case of Borobudur tourism village area, Indonesia. Geo Journal of Tourism and Geosites, 29(2), 398-413.

Cole, S. (2006). Information and empowerment: The keys to achieving sustainable tourism. Journal of sustainable tourism, 14(6), 629-644.

Dadi, D. (2021). Women empowerment in Indonesia: Community learning activity center programs. Al-Ishlah: Jurnal Pendidikan, 13(3), 1823-1834.

Drăgan, I. M., & Isaic-Maniu, A. (2012). Snowball sampling developments used in marketing research. International Journal of Arts and Commerce, 1(6), 214-223.

Fadeeva, Z. (2005). Translation of sustainability ideas in tourism networks: Some roles of cross-sectoral networks in change towards sustainable development. Journal of Cleaner Production, 13(2), 175-189.

Garriga, E., & Melé, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of business ethics, 53, 51-71.

Harianto, S. P., Winarno, G. D., Tsani, M. K., & Santoso, T. (2020). Development strategy for ecotourism management based on feasibility analysis of tourist attraction objects and perception of visitors and local communities. Biodiversitas Journal of Biological Diversity, 21(2), 689-698.

Irfan, M., & Suryani, A. (2017). Local wisdom based tourist village organization in Lombok tourist area. International Journal of English Literature and Social Sciences, 2(5), 73-82.

Lawrence, J., & Tar, U. (2013). The use of grounded theory technique as a practical tool for qualitative data collection and analysis. Electronic Journal of Business Research Methods, 11(1), 29-40.

Lekorwe, M., & Mpabanga, D. (2007). Managing non-governmental organizations in Botswana. The Innovation Journal: The Public Sector Innovation Journal, 12(3), 1-18.

McNally, A., & Mannan, H. (2013). Perceptions of caring for children with disabilities: Experiences from Moshi, Tanzania. African journal of disability, 2(1), 1-10.

Osemeke, M. (2012). Entrepreneurial development and interventionist agencies in Nigeria. International Journal of Business and Social Science, 3(8), 255-265.

Platteau, J. P., & Abraham, A. (2002). Participatory development in the presence of endogenous community imperfections. Journal of Development Studies, 39(2), 104-136.

Purnomo, S., Rahayu, E. S., Riani, A. L., Suminah, S., & Udin, U. D. I. N. (2020). Empowerment model for sustainable tourism village in an emerging country. Journal of Asian Finance, Economics and Business, 7(2), 261-270.

Ratnawati, S., Prasetijowati, T., & Febrianti, N. M. (2022). Community Empowerment Through The Development Of Ghanjaran Park Tourism Based On Local Potential. International Journal of Applied Research in Social Sciences, 4(5), 203-213.

Snyman, S. L. (2012). The role of tourism employment in poverty reduction and community perceptions of conservation and tourism in southern Africa. Journal of Sustainable Tourism, 20(3), 395-416.

Sung, Y., Kim, Y., Kwon, O., & Moon, J. (2010). An explorative study of Korean consumer participation in virtual brand communities in social network sites. Journal of Global Marketing, 23(5), 430-445.

Vail, S. E. (2007). Community development and sport participation. Journal of sport management, 21(4), 571-596.

Walston, J., Hadley, E. C., Ferrucci, L., Guralnik, J. M., Newman, A. B., Studenski, S. A., ... & Fried, L. P. (2006). Research agenda for frailty in older adults: toward a better understanding of physiology and etiology: summary from the American Geriatrics Society/National Institute on Aging Research Conference on Frailty in Older Adults. Journal of the American Geriatrics Society, 54(6), 991-1001.

DOI: https://doi.org/10.17509/ijace.v4i1.53617


  • There are currently no refbacks.

Copyright (c) 2022 Universitas Pendidikan Indonesia (UPI)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License View My Stats