INCORPORATING FLAT DESIGN ELEMENT IN MULTIMEDIA LEARNING TO FOSTER MOTIVATIONAL ENGAGEMENT (ARCS)
Abstract
An emerging need for multimedia learning environment is the trend of flat design utilization; including colors, shapes, animations, fonts, and layouts. This study was aimed to seek the motivational engagement of learners in using a flat design multimedia learning environment. The motivational design framework, ARCS (Attention, Relevance, Confidence, and Satisfaction) was used to examine the strength and weaknesses of flat design elements in delivering content and learning activities. 56 students in the department of educational technology were involved in a controlled-laboratory experiment during one week of utilization. The participants used a computer-based multimedia learning that was designed based on flat design concept. The content in the multimedia was how to write research instruments; emphasizing in validity and reliability criteria of research instruments. Data were collected with a closed-items questionnaire and an open question. The findings showed that the flat design color theme, layout, and animation in the multimedia resulted in positive perception among the respondents. This perception was analyzed and based on the motivational design framework ARCS. The multimedia gained 85% positive perception from the respondents; justifying the effectiveness of the multimedia element to the participants' motivational engagement.
Keywords: Learning Engagement, Multimedia Design, Multimedia Learning, Research Instrument.
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