Job Rotation as a Strategy to Increase Employee Productivity at PT SMART Tbk: A Case Study in The Transport Division

Abstract

This study aims to explore the implementation of job rotation as a strategic approach to human resource (HR) development to improve employee productivity in the Transportation Division of PT SMART Tbk. A qualitative approach with descriptive case study method was used. Data were collected through in-depth interviews, observation, and document analysis to provide a comprehensive understanding of job rotation practices. The results showed that job rotation has a positive impact on the development of technical and managerial competencies, reducing work boredom, and increasing employee motivation. However, the implementation still faces challenges such as employee resistance to assignment in certain locations and lack of integration between job rotation policies and central HR systems. To overcome these challenges, the company has initiated employee mapping based on competencies, experience, and personal aspirations, and developed a talent pool concept. This study recommends developing an employee mapping dashboard to support data-driven decision-making, integrating job rotation policies with HR strategies, and improving communication to enhance employee engagement. These steps will optimise job rotation as a strategic tool for HR development and operational efficiency.