Digital Transformation Led by GenBI: Investigating Interest in QRIS

Zulfa Nur Ilmi, Amiruddin Amiruddin, Haerial Haerial

Abstract


This study examines the effects of perceived usefulness, perceived ease of use, perceived risk, subjective norms, and voluntariness on the intention to adopt QRIS (Quick Response Code Indonesian Standard) among members of the Generasi Baru Indonesia (GenBI) community in South Sulawesi. A quantitative explanatory design was employed, with primary data collected from 100 respondents through structured questionnaires administered via Google Forms. Cluster sampling and proportionate stratified random sampling were applied. Data were analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). The findings indicate that all independent variables exert a positive and significant influence on the intention to use QRIS. Perceived usefulness and ease of use emerged as the strongest predictors, underscoring the importance of practicality and simplicity. Subjective norms and voluntariness further highlight the roles of social influence and individual autonomy in fostering adoption. The results suggest that QRIS promotion should prioritise enhancing perceived benefits, simplifying usability, mitigating risk perceptions, and leveraging community influencers. The study’s novelty lies in integrating voluntariness and subjective norms into the TAM framework in the context of GenBI.


Keywords


QRIS; Perceived Usefulness; Perceived Ease of Use; Perceived Risk; Subjective Norms; Voluntariness; Intention to Use.

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References


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DOI: https://doi.org/10.17509/jpak.v14i1.80394

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