Enviromental Performance, Social Media Sentiment and Company Financial Performance

Sri Maryati, Fardinant Adhitama, Ahmad Fikriyansyah

Abstract


This study aims to empirically test the existence of environmental performance as a leading indicator of financial performance by involving public attention to social media sentiment. Studies related to environmental performance, social media sentiment, and financial performance have been conducted in several countries, both developed and developing. Indonesia is one of the countries with the largest and most active social media users in the world, generating positive, negative, and neutral sentiments through these platforms. The population of this study consists of non-financial companies listed on the SRI-KEHATI index from 2017 to 2025. This research is a quantitative study, and the data is panel data. The data is processed with the assistance of E-Views. Based on the results and discussion, it can be concluded that environmental performance affects financial performance, and simultaneously, positive company sentiment can strengthen the relationship between environmental performance and financial performance. Positive sentiment enhances environmental efforts are more visible and appreciated by the public. Environmental performance basically is not enough to just be carried out, but must also be known by the public through social media. Companies not only manage the environment, but are also considered capable of maintaining public trust and building a positive perception

Keywords


social media, environment, public

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References


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DOI: https://doi.org/10.17509/jrak.v14i1.93275

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