EDITORIAL TEAM
AIMS & SCOPE
PUBLICATION ETHICS
PEER REVIEW PROCESS
ARTICLE PROCESSING CHARGES (FEE)
ARTICLE TEMPLATEThe Meaning of Giving Food Souvenirs: From the Perspective of Generation Z Immigrants in Yogyakarta City
Abstract
In addition to its reputation as an educational center, Yogyakarta is renowned for its rich cultural heritage, historical significance, and thriving tourism industry, which has resulted in a high demand for food souvenirs. The objective of this study was to determine the significance of food souvenirs acquired by Generation Z individuals (born between 1997 and 2012) who migrated to the city of Yogyakarta. The research conducted was of a quantitative descriptive kind. The sample consisted of 100 respondents who were citizens of generation Z in DIY. These respondents possessed non-DIY ID cards and had directly purchased food souvenirs from Yogyakarta, without using e-commerce or marketplace platforms, to be given to their family or friends at their hometown. For study purposes, the dependent variables were determined by the giving variables, while the independent factors consisted of emotional variables and cultural characteristics. The statistical investigation was conducted to determine the extent to which a food souvenir serves as the foundation for someone's act of giving. The analysis employed the approach of multiple linear regression, which was substantiated by conducting tests to assess deviations from classical assumptions, including the heteroscedasticity test, multicollinearity test, and autocorrelation test. Based on the research findings, it was evident that the respondents continue to follow and practice the tradition of giving souvenirs to their family or loved ones. This demonstrates that Generation Z still upholds the tradition of giving food souvenirs, as it reflects the values and customs of the Eastern culture. This ethical behavior was also instilled in their families.
Keywords
References
Agonos, M. J. M. (2019). (Pasa)lubong socio-cultural experiences and influences of Filipino youth migrants from West Asia countries and their return to the Philippines. Asian Studies International Journal, (December), 15–22.
Aktaş-Polat, S., and Polat, S. (2020). A theoretical analysis of food meaning in anthropology and sociology. Tourism, 68(3), 278–293.
Azizah Desy Rismawati. (2019). Pengaruh tradisi Ater-Ater terhadap peningkatan kualitas persaudaraan di desa Pepelegi Kecamatan Waru Kabupaten Sidoarjo (dalam tinjauan teori pertukaran sosial Peter Michael Blau). Skripsi. Fisipol. UIN Sunan Ampel Surabaya.
Bayu, D. (2022). Sebanyak 86,9% penduduk Indonesia beragama Islam. https://dataindonesia.id/varia/detail/sebanyak-869-penduduk-indonesia-beragama-islam# [Accessed: June 6th 2024]
Britain Thinks. (2019). Future consumer - food and generation Z. In Food Standards Agency. https://www.food.gov.uk/sites/default/files/media/document/fsa191102bt-gen-z_rea_full-report_081019-final.pdf [Accessed: August 21st 2021]
Chapman, G. D. (2004). The 5 Love Language. In International Bible Society.
Ernatip. (2010). Makanan tradisional Palembang: Kajian fungsi dan nilai budaya (Prof. Dr. N. Effendi, Ed.). Padang: BPSNT PadangPress.
Fibri, D. L. N., Ayouaz, S., Utami, R. F., and Muhammad, D. R. A. (2022). Current situation and future direction of traditional foods: A perspective review. Canrea Journal: Food Technology, Nutritions, and Culinary Journal, 5(1), 112–126.
Ghozali, I. (2016). Aplikasi Analisis multivariete dengan program IBM SPSS 23 (8th ed.). Semarang: Penerbit Universitas Diponegoro.
Hamburg, M. E., Finkenauer, C., and Schuengel, C. (2014). Food for love : The role of food offering in empathic emotion regulation. Frontiers in Psycology, 5(32), 1–9.
Han, P. (2018). How do Chinese cultural values play a role. The Arctic University of Norway.
Hartog, A. P. den, Staveren, W. A. van, and Brouwer, I. D. (1983). Manual for social surveys on food habits and consumption in developing countries. In Manual for social surveys on food habits and consumption in developing countries.
Hitchcock, M. (2021). Souvenirs: How they may be or may not be understood. Finnish Journal of Tourism Research, 17(2), 15–21.
Hurlburt, K., and Karavasilis, T. (2023). Omiyage: The joy of giving and receiving gifts in Japan culture. https://www.fluentu.com/blog/japanese/omiyage/ [Accessed: May 11th 2024]
Khafid, S. (2023). Jogja peringkat teratas jadi kota tujuan pendidikan. https://pendidikan.harianjogja.com/read/2023/10/29/642/1152913/jogja-peringkat-teratas-jadi-kota-tujuan-pendidikan [Accessed: June 6th 2024]
Kusumawati, P., Tyas, D. W., Fitriana, and Kusumaningrum, H. (2023). Oleh-oleh makanan khas Daerah Istimewa Yogyakarta sebagai Daya Tarik Wisata Gastronomi. Pringgitan, 04(02), 40–56.
Kusumawati, P., Tyas, D. W., and Kusumaningrum, H. (2021). Pergeseran selera gen Z dan eksistensi angkringan Kopi Joss sebagai ikon gastronomi Kota Yogyakarta studi kasus: masa normal baru 2020. Kapita Selekta Pariwisata (KSP), 1(1), 296–310.
Lin, L. (2017). Food souvenirs as gifts: tourist perspectives and their motivational basis in Chinese culture. Journal of Tourism and Cultural Change, 15(5), 439–454.
Mohan, R. (2023). Food and culture: An anthropological analysis. International Journal of Research and Review, 10(8), 479–484.
Mynttinen, S., Logrén, J., Särkkä-Tirkkonen, M., and Rautiainen, T. (2015). Perceptions of food and its locality among Russian tourists in the South Savo region of Finland. Tourism Management, 48, 455–466.
Nastita. (2022). Ochugen dan Oseibo: Tradisi memberi hadiah di Jepang. https://www-snackmagic-com.translate.goog/blog/ochugen-and-oseibo-gift-giving-tradition-in-japan/?_x_tr_sl=en&_x_tr_tl=id&_x_tr_hl=id&_x_tr_pto=tc [Accessed: May 11th 2024]
Nuriyadurrahmah, S. (2023). Tradisi Ater-ater dalam Perspektif Hadis (Kajian Living Hadis Riwayat Imam Ahmad 27161 di Tlontoraja Pasean Pamekasan). Skripsi.UIN Sunan Ampel.
Nurti, Y. (2017). Kajian makanan dalam perspektif antropologi. Jurnal Antropologi: Isu-Isu Sosial Budaya, 19(1), 1–10.
Pangastuti, R. (2021). Analisis eksistensi praktik sosial tradisi Ater-Ater di dusun Pelemantung Bantul DIY. UIN Sunan Kaliaga Yogyakarta.
Park, M. K. (2000). Social and cultural factors influencing tourist’s souvenir-purchasing behavior : A comparative study on Japanese “Omiyage” and Korean “Sunmul.” Journal of Travel and Tourism Marketing, 9(1), 81–91.
Pigliasco, G. C. (2005). Lost in translation: From omiyage to souvenir: Beyond aesthetics of the Japanese office ladies’ gaze in Hawaii. Journal of Material Culture, 10(2), 177–196.
Rahem, Abd. (2015). Tradisi Ter-Ater di desa Banjar Timur Kecamatan Gapura Kabupaten Sumenep Provinsi Jawa Timur. Skripsi. Fakultas Adab dan Ilmu Budaya. UIN Sunan Kalijaga.
Sholah, A. K. I. (2021). Makanan sebagai simbol status sosial pada masa Jawa kuno. Artefak, 36(1), 29–32.
Stajcic, N. (2013). Understanding culture: food as a means of communication. Hemispheres, (28), 5–14.
Sugiyanto. (2004). Yogyakarta kota pendidikan dan ekonomi alternatif. Jurnal Cakrawala Pendidikan, 3(3), 523–547.
Suhartanto, D., Dean, D., Sosianika, A., and Suhaeni, T. (2018). Food souvenirs and their influence on tourist satisfaction and behavioural intentions. European Journal of Tourism Research, 18, 133–145.
Telaumbanua, P., and Pitoyo, A. J. (2015). Migrasi risen di provinsi Daerah Istimewa Yogyakarta hasil sensus penduduk tahun 1980-2010. Jurnal Bumi Indonesia, 5(December), 118–138.
Turgarini, D., Baiquni, M., and Harmayani, E. (2018). The multiplier effect of buying local gastronomy: Case of Sundanesse restaurant. E-Journal of Tourism, 5(1), 54.
Waryono, and Syarif, W. (2021). Tradisi dan makna filosofis kuliner Minangkabau. Jurnal Pendidikan Dan Perhotelan (JPP), 1(2), 65–74.
Wijayanti, A. (2020). Wisata kuliner sebagai strategi penguatan pariwisata di kota Yogyakarta, Indonesia. Khasanah Ilmu : Jurnal Pariwisata Dan Budaya, 11(1), 74–82.
Yang, X. (2018). On differences of table manners between China and West. Journal of Education and Social Policy, 5(3), 145–148.
Yuksel, A. (2004). Shopping experience evaluation: A case of domestic and international visitors. Tourism Management, 25(6), 751–759.
Zubaidah, E., Hamidah, S., Mustadi, A., Pratiwi, P. H., Agustina, S., and Nugroho, P. (2015). Laporan penelitian pusat studi pendidikan dasar, menengah, dan kejuruan.
DOI: https://doi.org/10.17509/jithor.v7i2.70868
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
eISSN : 2654-4687
pISSN : 2654-3893
This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License