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INTERCULTURAL APPROACH IN TEACHING MATERIAL FOR GERMAN BUSINESS PURPOSES
Abstract
This study aims to describe the intercultural approach using Byram’s (1997) Intercultural Communicative Competence (ICC) model applied in German Business classes within the Bachelor of German Language and Literature with Honours program at Universiti Putra Malaysia. The research evaluates students' understanding of cultural aspects, norms, and professional practices in Germany within a business context. Data was collected using a questionnaire with a Likert scale. The results indicate that the integration of the intercultural approach into teaching materials received an average score of 4.0, suggesting that students demonstrate a solid understanding of cultural differences in business communication between Germany and Malaysia.
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DOI: https://doi.org/10.17509/alm.v15i1.81393
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