Keywords Business Model Competence, Knowledge Management and Employee Performance Design Thinking Digital Marketing Strategy, Marketing Mix 7P, STP, SWOT, Qualitative Descriptive Education Entrepreneurship Instagram Interest Market Development Market Trends Analysis Marketing Strategy Marketing communications Purchase Decision. QSPM Quantitative Methods SWOT Analysis, Business Strategy Sales volume Social Enterprise Social Entrepreneurship Wages, Job Satisfaction, MSME. entrepreneurship, MSMEs, social entrepreneurship, Tasikmalaya

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