Library Promotion Strategy Research Development: A Bibliometric Analysis Using Biblioshiny
Abstract
This research aims to explore bibliometric analysis of Scopus-indexed scientific publications and research with the research topic of library promotion strategies with a time span of 1983-2024. This research analyses the topic of library promotion strategies with a bibliometric approach using the Biblioshiny application, which is a web-based application and can be accessed through R programming. There were 269 datasets collected, using keywords with Boolean Logic. The datasets were then extracted and summarised for further analysis using biblioshiny. The results showed that there were fluctuations in the production of articles on the topic of library promotion strategies every year, and the highest production occurred in 2020 with a total of 25 publications of scientific articles. Meanwhile, the highest citation peak occurred in 2003 with an average of 1.77 citations. Universiti Teknologi Malaya ranks as the first affiliation of researchers researching similar topics, with a total of 10 studies. The conclusion this research, trend analysis are divided into four different clusters, namely niche themes, motor themes, emerging of declining themes, and basic themes. Bibliometric analysis can provide significant insight into the development of library promotion strategy research and can be used as a strategic guide for researchers in the future.
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DOI: https://doi.org/10.17509/edulib.v15i1.79089
DOI (PDF): https://doi.org/10.17509/edulib.v15i1.79089.g32025
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