Trainees' Opinions About the Benefits of Culinary Materials And Digital Marketing as a Family Business Startup Earthquake Affected in Cianjur

Abstract

This study aims to gather participants' opinions about the
benefits of culinary and digital marketing training materials
as a business startup for earthquake-affected families in
Cianjur. This research uses a quantitative descriptive method
with data collection through questionnaires, interviews, and
observations. The research respondents were 30 training
participants, consisting of housewives and teenagers. The
results showed that the training provided significant benefits
in four aspects: knowledge, attitude, skills, and business
start-up. Knowledge aspects include the selection of quality
raw materials, culinary manufacturing procedures, and the
use of digital marketing. The attitude aspect includes
increased accuracy, self-confidence, and motivation to start
a business. The skills aspect, participants can practice making
culinary products such as sausages and rice bowls and
operate the Shopee application for marketing and the
business startup aspect consists of business startup
development plans, trainees' interests and trainees' targets
in starting a business Overall, this training is considered
useful in supporting the development of digital-based
independent businesses. Similar programs are
recommended to be held on an ongoing basis to improve
disaster-affected communities.