Pengaruh Media Sosial dan Pengetahuan Kewirausahaan Melalui Self-Efficacy Terhadap Intensi Berwirausaha

Siti Nurul Fatimah, Kurjono Kurjono, Badria Muntashofi

Abstract


This study examines the influence of social media use and entrepreneurial knowledge on entrepreneurial intentions, with self-efficacy mediating the relationship. Employing a quantitative approach with a descriptive verification design, the study involved 152 Accounting Education students from the Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, cohorts 2020–2022, selected through simple random sampling from a population of 245 students. Primary data were collected through questionnaires. Instrument validity was assessed using convergent validity, while reliability was evaluated through composite reliability. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM), and hypothesis testing employed the bootstrapped t-test procedure. The findings indicate that social media use and entrepreneurial knowledge positively influence entrepreneurial intentions. Both variables also positively affect self-efficacy, which in turn significantly enhances entrepreneurial intentions. Furthermore, self-efficacy mediates the relationship between social media use and entrepreneurial intentions, as well as between entrepreneurial knowledge and entrepreneurial intentions. These results demonstrate that social media exposure, entrepreneurial understanding, and strong self-efficacy collectively play a crucial role in fostering students’ entrepreneurial intentions. All proposed hypotheses in this study were accepted.

Keywords


Penggunaan Media Sosial; Pengetahuan Kewirausahaan; Self-Efficacy; Intensi Berwirausaha.

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