Pengaruh Literasi Keuangan dan Orientasi Kewirausahaan Terhadap Kinerja Desa Wisata di Sulawesi Barat

Ahmad Gazy Dananjaya

Abstract


This study aims to analyse the effects of financial literacy and entrepreneurial orientation on the performance of tourism villages in West Sulawesi Province from the visitors' perspective. The observed low rate of revisit intention indicates a critical need for management to evaluate consumers' perspectives. This study employed a quantitative explanatory method by distributing questionnaires to 200 public visitors who had engaged with the tourism village locations. Data were analysed using Multiple Linear Regression and further validated with Bayesian ANOVA via IBM SPSS 26. The results indicated that visitors' perceptions of economic value management and entrepreneurial attraction innovation had a significant positive effect on the sustainability of tourism village performance. These findings confirm that professional financial management and creative tourism products are key factors in building visitor loyalty. The study underscores the importance of integrating entrepreneurship and accounting education to help managers sustainably enhance destination competitiveness.


Keywords


Tourism Village; West Sulawesi; Financial Literacy; Entrepreneurship; Tourism Performance; Bayesian.

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References


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