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Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen Social Media Marketing and Fashion Purchase Intention in Indonesia's Transitional Economy Abstract  PDF
Marchela Indah Atrisia, Lely Syafawi, Nurmalla Sari
 
Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen Social Media Marketing Activities and Brand Trust: Driving Loyalty in Indonesian’s MSMEs Fashion Brand Abstract  PDF
Mirza Fawwaz Maulasena, Agus Rahayu, Puspo Dewi Dirgantari, Ablatdinov Sultanbek Azatovich, Khudayarova Mekhrangiz Muradovna
 
Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen On the Rise of Social Media Influencer Marketing: A Systematic Literature Review and Future Research Agenda Abstract  PDF
Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, Ayu Krishna Yuliawati
 
Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen Strategi Pemasaran Digital dalam Mendorong Keputusan Pembelian Produk Olahan Pisang di Indonesia Abstract  PDF
Muhamad Zainudin, Silvana Maulidah, Fitria Dina Riana
 
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