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Issue |
Title |
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Vol 7, No 1 (2018): IMAGE : Jurnal Riset Manajemen. April 2018 |
PENGARUH BRAND IMAGE DAN PRICING POLICY TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND TRUST |
Abstract
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Ezra Karamang |
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Vol 10, No 1 (2021): IMAGE : Jurnal Riset Manajemen, April 2021 |
THE EFFECT OF BRAND ELEMENT CRITERIA AND BRAND IMAGE OF PRIVATE LABEL PRODUCTS ON STORE IMAGE AND ITS IMPLICATIONS ON CUSTOMER LOYALTY |
Abstract
PDF
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Mohammad Annas, Eko Sigit Pramudito |
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Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019 |
PENGARUH CITRA MEREK TERHADAP MINAT BELI : STUDI PADA PRODUK KECANTIKAN |
Abstract
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Ninda Fauziah, Dadan Abdul Aziz Mubarok |
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Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen |
Social Media Marketing and Fashion Purchase Intention in Indonesia's Transitional Economy |
Abstract
PDF
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Marchela Indah Atrisia, Lely Syafawi, Nurmalla Sari |
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Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021 |
PENGARUH JINGLE IKLAN VERSI “BABY SHARK” TERHADAP BRAND AWARENESS SHOPEE INDONESIA SURVEI PADA PEMIRSA JINGLE IKLAN SHOPEE INDONESIA DI KOTA BANDUNG |
Abstract
PDF
PDF
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Tetty Herawaty, Saffanati Rahmah, Cecep Syafa'atul Barkah |
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Vol 7, No 2 (2018): IMAGE : Jurnal Riset Manajemen. November 2018 |
CELEBRITY ENDORSER SEBAGAI ATTENTION GETTING DEVICE DALAM MENINGKATKAN BRAND RECALL |
Abstract
PDF
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Heny Hendrayati, Reggina Virginia, Mochamad Achyarsyah, Yadi Mulyana |
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Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022 |
PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY |
Abstract
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Helmi Mulyana, Ratih Hurriyati, Asep Kurniawan, Bambang Widjajanta |
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