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Vol 7, No 1 (2018): IMAGE : Jurnal Riset Manajemen. April 2018 PENGARUH BRAND IMAGE DAN PRICING POLICY TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND TRUST Abstract  PDF
Ezra Karamang
 
Vol 10, No 1 (2021): IMAGE : Jurnal Riset Manajemen, April 2021 THE EFFECT OF BRAND ELEMENT CRITERIA AND BRAND IMAGE OF PRIVATE LABEL PRODUCTS ON STORE IMAGE AND ITS IMPLICATIONS ON CUSTOMER LOYALTY Abstract  PDF
Mohammad Annas, Eko Sigit Pramudito
 
Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019 PENGARUH CITRA MEREK TERHADAP MINAT BELI : STUDI PADA PRODUK KECANTIKAN Abstract  PDF
Ninda Fauziah, Dadan Abdul Aziz Mubarok
 
Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen Social Media Marketing and Fashion Purchase Intention in Indonesia's Transitional Economy Abstract  PDF
Marchela Indah Atrisia, Lely Syafawi, Nurmalla Sari
 
Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021 PENGARUH JINGLE IKLAN VERSI “BABY SHARK” TERHADAP BRAND AWARENESS SHOPEE INDONESIA SURVEI PADA PEMIRSA JINGLE IKLAN SHOPEE INDONESIA DI KOTA BANDUNG Abstract  PDF  PDF
Tetty Herawaty, Saffanati Rahmah, Cecep Syafa'atul Barkah
 
Vol 7, No 2 (2018): IMAGE : Jurnal Riset Manajemen. November 2018 CELEBRITY ENDORSER SEBAGAI ATTENTION GETTING DEVICE DALAM MENINGKATKAN BRAND RECALL Abstract  PDF
Heny Hendrayati, Reggina Virginia, Mochamad Achyarsyah, Yadi Mulyana
 
Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022 PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY Abstract  PDF
Helmi Mulyana, Ratih Hurriyati, Asep Kurniawan, Bambang Widjajanta
 
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