Gaffar, Vanessa, Universitas Pendidikan Indonesia, Indonesia

• Vol 1, No 1 (2011) - Articles
  PENGARUH STRATEGI POSITIONING MUSEUM TERHADAP KUNJUNGAN WISATA EDUKASI DI KOTA BANDUNG (SURVEY SEGMEN PASAR GENERASI Y)
  Abstract  PDF
• Vol 2, No 1 (2012) - Articles
  IMPLEMENTASI PROGRAM TOTAL QUALITY SERVICE DALAM UPAYA MENINGKATKAN KEPUASAN TAMU DI HOLIDAY INN RESORT BATAM
  Abstract  PDF
• Vol 3, No 1 (2013) - Articles
  PENGARUH FREQUENT FLYER RELATIONSHIP PROGRAM TERHADAP LOYALITAS PENUMPANG GARUDA INDONESIA (Survei pada member Garuda Frequent Flyer )
  Abstract  PDF
• Vol 4, No 1 (2014) - Articles
  PENGARUH STRATEGI NATION BRANDING “WONDERFUL INDONESIA” TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN AUSTRALIA KE INDONESIA
  Abstract  PDF
• Vol 4, No 1 (2014) - Articles
  PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta)
  Abstract  PDF
• Vol 4, No 2 (2014) - Articles
  PENGARUH CUSTOMER EXPERIENCE QUALITY TERHADAP SIKAP MELAKUKAN POSITIVE WORD OF MOUTH (Survei Dilakukan Terhadap Peserta Heritage City Tour CV. Bandung Trails)
  Abstract  PDF
• Vol 4, No 2 (2014) - Articles
  PENGARUH PRODUCT BUNDLING DAN PRICE BUNDLING TERHADAP KEPUTUSAN MENGINAP DI D’BATOE BOUTIQUE HOTEL BANDUNG (Survei terhadap Tamu Individu yang Menginap di D’Batoe Boutique Hotel Bandung)
  Abstract  PDF
• Vol 5, No 1 (2015) - Articles
  PENGARUH DIRECT MARKETING METHODS TERHADAP KEPUTUSAN BERKUNJUNG DI KAMPUNG GAJAH WONDERLAND (Survei Pada Tamu Rombongan di Kampung Gajah Wonderland)
  Abstract  PDF
• Vol 6, No 3 (2021) - Articles
  A Literature Review:Perspective of Unique Value Proposition
  Abstract
• Vol 30, No 2 (2021): : JPIS (Jurnal Pendidikan Ilmu Sosial): December 2021 - RESEARCH ARTICLE
  Gastronomic Festival Attribute and Customer Engagement to Customer Delight Through Customer Experience and Social Interaction Value
  Abstract  PDF
• Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen - Articles
  Visitor Emotional Solidarity and Planned Behavior Effects on Leisure and Tourism Development in Ghana
  Abstract  PDF
• Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen - Articles
  On the Rise of Social Media Influencer Marketing: A Systematic Literature Review and Future Research Agenda
  Abstract  PDF
• Vol 1, No 1 (2023) - Articles
  ANALISIS CUSTOMER RETENTION PADA INDUSTRI PERHOTELAN DALAM RUANG LINGKUP GLOBAL (SYSTEMATIC LITERATURE REVIEW)
  Abstract  PDF
• Vol 3, No 1 (2023) - Articles
  Utilization Of Tiktok as a Promotional Media for Tourist Destinations During The COVID-19 Pandemic
  Abstract  PDF
• Vol 7, No 3 (2022) - Articles
  HUBUNGAN INTERNAL MARKETING DENGAN EXCELLENT SERVICE DI UMKM (Usaha Mikro, Kecil dan Menengah)
  Abstract  Untitled  PDF