Analisis Pengaruh Desain Kafe Terhadap Keberhasilan Bisnis Pada Kopi Nako Bandung

Abstract

Over the past 10 years, various festivals and culinary venues such as cafes, coffee shops, bars, lounges and restaurants have continued to emerge with various new concepts. This phenomenon is part of café soecity, which is a popular urban lifestyle that boils down to the desire to seek public entertainment. Cafes are considered to play an important role in describing an urban, urban element. In Indonesia itself, the phenomenon of café soecity is growing and developing, one of which can be found in Bandung, the capital of West Java province. Kopi Nako was originally founded in 2016 in Bogor City, when it was inaugurated, it was visited by many people because of its attractive building design and cafe atmosphere. From there, Kopi Nako began to expand to various cities with up to 40 branches in Indonesia, one of which is in Bandung. From this description, the authors are interested in conducting a study on the effect of cafe design on business success. The method used by researchers was observation and interviews with one of the parties in charge of Kopi Nako Bandung. The results of the study show that for 11 criteria for an attractive cafe design at Kopi Nako Bandung, it almost fulfills these criteria and for indicators of business success, one of the branches fulfills them.