ANALYSIS OF VISITORS' SPATIAL EXPERIENCE IN AN AUTOMOTIVE-THEMED CAFÉ: A CASE STUDY OF MONTERO CAFÉ

Abstract

Spatial experience frequently plays a pivotal role in establishing comfort within a setting, particularly in cafés designed with a thematic approach. Montero Café distinguishes itself by implementing an automotive-themed architectural design, thereby establishing a strong visual identity to attract visitors. This phenomenon posits the question of the extent to which the implementation of an automotive theme in spatial design truly impacts visitors' spatial experience and their emotional attachment to the place. This research aims to explore the extent to which the automotive theme applied in Montero Café's design influences visitors' spatial experience, both visually and emotionally, based on the Sense of Place theory. The study employs a descriptive qualitative method, with data collected through a series of observations and interviews with café visitors. The primary focus of this research is to identify the perceptions and impressions formed by visitors while spending time inside Montero Café. The findings indicate that the application of the automotive theme in Montero Café fosters visitors' emotional attachment, leading to a high interest in revisit intention. Place Meaning emerges as the most influential aspect through its strong visual identity and memorable atmosphere, although certain aspects remain open for further enhancement.