SMART TOURISM CONCEPT IN THE HERITAGE AND CULTURAL TOURISM AREA IN SADE HAMLET, CENTRAL LOMBOK

Abstract

Sade Village, located in Central Lombok, represents a heritage- and culture-based tourism area with significant historical value, particularly in terms of traditional architecture and the local wisdom of the Sasak ethnic community. This settlement serves as an important representation of a traditional residential pattern that has been preserved and passed down through generations. However, with the increasing number of tourists each year, various challenges have begun to emerge, especially those related to cultural heritage preservation, environmental sustainability, and the need for more structured and responsible tourism management. This study aims to formulate a conservation-based smart tourism concept that offers innovative solutions for integrating cultural and environmental preservation with advancements in digital technology. This approach utilizes digital tools such as QR codes, enabling the delivery of interactive and educational information to visitors. The research employs a qualitative method, using observation, documentation, and analysis of existing site conditions as its primary approaches. The findings indicate that the implementation of this concept in Sade Hamlet can be achieved through the development of interactive tourism information systems, data-driven visitor flow management, and the provision of immersive cultural experiences that enhance tourist engagement. Furthermore, this approach encourages active participation from the local community in managing the tourism area. Therefore, conservation-based smart tourism is expected to preserve the authenticity of both architecture and local traditions, improve the quality of the tourism experience, and establish an adaptive, sustainable, and contextually relevant model for heritage area management in response to contemporary developments.