Model Nostalgic Emotion dalam Menciptakan Tourist Engagement
Abstract
The problem studied in this study is the decline in tourist visits to natural hot spring tourist destinations in West Java Province. Nostalgic emotion plays an important role in influencing tourist engagement and impacts memorable tourism experiences as intervening. This study aimed to determine the effect of nostalgic emotion on memorable tourism experience and impact on tourist engagement. The research subject is visitors in natural hot spring tourist destinations in West Java Province in this study. The method used in this research is an explanatory survey. Respondents in this study were visitors to the natural hot spring tourist destinations of West Java Province at the time of the study, amounting to 400 people. The sampling technique used in this research is proportional random sampling. This study uses a questionnaire as a data collection tool and data analysis techniques using SEM (Structural Equation Modeling) analysis using AMOS software version 20. The results show that nostalgic emotion has a positive influence on memorable tourism experiences. The results also show that memorable tourism experiences and nostalgic emotion impact on tourist engagement.
Keywords
Full Text:
PDFReferences
Ali, F., Ryu, K., & Hussain, K. (2016). Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism. Journal of Travel and Tourism Marketing, 33(1), 85–100. https://doi.org/10.1080/10548408.2015.1038418
Barnes, S. J., Mattsson, J., & Sørensen, F. (2016). Remembered experiences and revisit intentions: A longitudinal study of safari park visitors. Tourism Management, 57, 286–294. https://doi.org/10.1016/j.tourman.2016.06.014
Boyle, P. J., Kim, H., Lathrop, E. S., Boyle, P. J., & Lathrop, E. S. (2018). The relationship between price and quality in durable product categories with private label brands. https://doi.org/10.1108/JPBM-09-2017-1590
Chandralal, L., Rindfleish, J., & Valenzuela, F. (2015). An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences. Asia Pacific Journal of Tourism Research, 20(6), 680–693. https://doi.org/10.1080/10941665.2014.925944
Chandralal, L., & Valenzuela, F.-R. (2013). Exploring Memorable Tourism Experiences: Antecedents and Behavioural Outcomes. Journal of Economics, Business and Management, 1(2), 177–181. https://doi.org/10.7763/joebm.2013.v1.38
Chen, Y. C., King, B., & Lee, H. W. (2018). Experiencing the destination brand: Behavioral intentions of arts festival tourists. Journal of Destination Marketing and Management, 10(June), 61–67. https://doi.org/10.1016/j.jdmm.2018.06.004
Doorn, J. Van, Mittal, V., & Nass, S. (2010). Customer Engagement Behavior : Theoretical Foundations and Research Directions Customer Engagement Behavior : Theoretical Foundations and Research Directions. (August). https://doi.org/10.1177/1094670510375599
El-Bassiouny, N. M., & Zahran, N. (2018). Back to the future: historical nostalgia and the potentials for Islamic marketing research. Journal of Islamic Marketing, 9(3), 673–682. https://doi.org/10.1108/JIMA-04-2018-0069
Kim, J. H., Ritchie, J. R. B., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25. https://doi.org/10.1177/0047287510385467
Koo, S. K., Byon, K. K., & Baker III, T. A. (2014). Integrating Event Image, Satisfaction, and Behavioral Intention: Small-Scale Marathon Event. Sport Marketing Quarterly, 23(3), 127–137.
Kumar, V. (2013). Profitable Customer Engagement (Concepts,Metrics, and Strategies. New Delhi, India: SAGE Publications Inc.
Lee, S., & Kim, E. K. (2017). The Effects of Korean Medical Service Quality and Satisfaction on Revisit Intention of the United Arab Emirates Government Sponsored Patients. Asian Nursing Research, 11(2), 142–149. https://doi.org/10.1016/j.anr.2017.05.008
Lin, C.-H. (2014). Effects of Cuisine Experience, Psychological Well-Being, and Self-Health Perception on the Revisit Intention of Hot Springs Tourists. Journal of Hospitality & Tourism Research, 38(2), 243–265. https://doi.org/10.1177/1096348012451460
Lin, C. H., & Kuo, B. Z. L. (2016). The Behavioral Consequences of Tourist Experience. Tourism Management Perspectives, 18, 84–91. https://doi.org/10.1016/j.tmp.2015.12.017
Palmatier, R. W., Kumar, V., & Harmeling, C. M. (2018). CUSTOMER ENGAGEMENT.
Tsai, C. S. (2016). Memorable Tourist Experiences and Place Attachment When Consuming Local Food. https://doi.org/10.1002/jtr
Tung, V. W. S., & Ritchie, J. R. B. (2011). Investigating the memorable experiences of the senior travel market: An examination of the reminiscence bump. Journal of Travel and Tourism Marketing, 28(3), 331–343. https://doi.org/10.1080/10548408.2011.563168
Wang, C. Y., & Wu, L. W. (2011). Reference Effects on Revisit Intention: Involvement as a Moderator. Journal of Travel and Tourism Marketing, 28(8), 817–827. https://doi.org/10.1080/10548408.2011.623041
Winzar, H., Baumann, C., & Chu, W. (2017). Brand competitiveness. International Journal of Contemporary Hospitality Management, 30(1), 637–660. https://doi.org/10.1108/ijchm-11-2016-0619
Wu, H. (2018). A Study of Experiential Quality , Experiential Value , Experiential Satisfaction , Theme Park Image , and Revisit Intention (Vol. 42). https://doi.org/10.1177/1096348014563396
Yeo, V. C. S., Goh, S. K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35(July 2016), 150–162. https://doi.org/10.1016/j.jretconser.2016.12.013
Żyminkowska, K. (2010). Customer Engagement in Theory and Practice A Marketing Management Perspective (1st ed.). Bielsko-Biala, Poland: Palgrave Macmillan.
DOI: https://doi.org/10.17509/jimb.v12i2.38517
Refbacks
- There are currently no refbacks.
View My Stats
