Issue Title
Vol 11, No 2 (2020): Jurnal Ilmu Manajemen dan Bisnis. September 2020 Analisis Pengaruh Celebrity Endorser dan Inovasi Produk Terhadap Keputusan Pembelian Handphone Oppo dengan Intervening Brand Image Abstract  PDF
Femmy Effendy
Vol 13, No 2 (2022): Jurnal Ilmu Manajemen dan Bisnis. September 2022 Pengaruh Sosial Media Marketing dan Celebrity Endorser Terhadap Minat Beli Produk Scarlett Whitening Pada Aplikasi TikTok (Studi Kasus Pada Perempuan Generasi Z di Surabaya). Abstract  PDF
Tanti Yustina, Sonja Andarini
Vol 14, No 1 (2023): Jurnal Ilmu Manajemen dan Bisnis. Maret 2023 Pengaruh Penempatan Produk dan Celebrity Endorser terhadap Minat Beli dengan Mediasi Sikap Merek Abstract
Ade Windu Sadewi, Herman Herman, Febrina Hambalah
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