| Issue | Title | |
| Vol 14, No 1 (2023): Jurnal Ilmu Manajemen dan Bisnis. Maret 2023 | Model Minat Beli dengan Mediasi Sikap Merek Melalui Penempatan Produk dan Celebrity Endorser | Abstract PDF |
| Ade Windu Sadewi, Herman Herman, Febrina Hambalah | ||
| Vol 11, No 2 (2020): Jurnal Ilmu Manajemen dan Bisnis. September 2020 | Analisis Pengaruh Celebrity Endorser dan Inovasi Produk Terhadap Keputusan Pembelian Handphone Oppo dengan Intervening Brand Image | Abstract PDF |
| Femmy Effendy | ||
| Vol 13, No 2 (2022): Jurnal Ilmu Manajemen dan Bisnis. September 2022 | Pengaruh Sosial Media Marketing dan Celebrity Endorser Terhadap Minat Beli Produk Scarlett Whitening Pada Aplikasi TikTok (Studi Kasus Pada Perempuan Generasi Z di Surabaya). | Abstract PDF |
| Tanti Yustina, Sonja Andarini | ||
| 1 - 3 of 3 Items | ||
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