| Issue | Title | |
| Vol 11, No 2 (2020): Jurnal Ilmu Manajemen dan Bisnis. September 2020 | Analisis Pengaruh Celebrity Endorser dan Inovasi Produk Terhadap Keputusan Pembelian Handphone Oppo dengan Intervening Brand Image | Abstract PDF |
| Femmy Effendy | ||
| Vol 14, No 2 (2023): Jurnal Ilmu Manajemen dan Bisnis. September 2023 | Analisis Strategi Segmenting, Targeting, Positioning dan Keputusan Pembelian Pada Universitas Logistik dan Bisnis Internasional (ULBI) | Abstract PDF |
| Hariyanto Hariyanto, Vanessa Gaffar, Nur Aziz Sugiharto | ||
| 1 - 2 of 2 Items | ||
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