The Influence of Anti-Gratification Social Media Campaign on The Image of Sukabumi City Police

maura mourench

Abstract


Social media is one of the means and ways to provide good education to the public, especially anti-gratification by displaying a positive image easily and quickly by using Instagram social media. This study aims to determine the relationship between anti-gratification social media campaigns and the positive image of the Sukabumi City Police. This research method uses a quantitative approach with correlation. The sample used was 100 respondents. Data analysis used the Spearman rank correlation test. The results of the study showed that there was a significant relationship between anti-gratification social media campaigns and a positive image (sig. value 0.000 <0.05). The study concludes that there is a significant relationship between anti-gratification social media campaigns and a positive image.

Keywords


Anti-Gratification; Social Media Campaign; The Image of Sukabumi City Police; The Influence.

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References


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DOI: https://doi.org/10.17509/ijposs.v10i1.83621

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