Love as Portrayed in the Satellite Music Video by Harry Styles: A Multimodal Analysis

Rahma Naza Shakila, Ernie D. A. Imperiani

Abstract


This study aims to investigate the love portrayal through the use of multimodality in Satellite music video by Harry Styles. The data were taken from Satellite music video by Harry Styles, which was published on YouTube. The study used a descriptive-qualitative method to analyze the data. Several theories were used in analyzing the data, including the multimodality theory by Anstey and Bull (2010) and the visual grammar theory by Kress and Leeuwen (2006) to identify the modes used in the music video. The triangular theory of love by Sternberg (1986, 1997) was also used to identify the kinds of love portrayed in the music video. Based on the analysis, it was found that the Satellite music video uses only four of the five modes, such as Linguistic, Visual, Gestural, and Spatial. Despite the audio mode being excluded, these four modes effectively communicate and convey the key message, which is the love portrayal. The Satellite music video portrayed the stages of unrequited love, employing three kinds of love, namely Nonlove, Liking, and Empty Love. Meanwhile, other kinds of love that are not portrayed are Infatuated Love, Romantic Love, Companionate Love, Fatuous Love, and Consummate Love. Therefore, it suggested for further study to analyze the additional layers of meaning which can be achieved by using the complete five modes and looking into personal life background.


Keywords


Harry Styles; Love; Multimodality; Music video; Satellite

Full Text:

PDF

References


Anstey, M., & Bull, G. (2010) Helping teachers to explore multimodal texts. Curriculum and Leadership Journal, 8(16).

Asfar, N. A., & Suriyanti, A. (2022). Text, Images, and Music in Billie Eilish’s Bad Guy Music Video on Youtube.com. International Journal of Systemic Functional Linguistics, 5(1), 1-8.

Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (Fifth Edition). SAGE Publications.

Gottschall, J. (2008). Romantic Love: A Literary Universal? In Literature, Science, and a New Humanities (pp. 157-170). Palgrave Macmillan.

Harry Styles. (2023, May 3). Harry Styles - Satellite (Official Video) [Video]. YouTube. https://www.youtube.com/watch?v=bGZplqeIb3w

Hoffmann, M. (2014). What Relationship Structure Tells Us about Love. In C. Maurer, T. Milligan, & K. Pacovská (Eds.), Love and Its Objects: What Can We Care For? (pp. 192-208). Palgrave Macmillan.

Kasni, N. W., Asrofil., & Asfar, N. A. (2022). Text and Images in Aquaman Movie. International Journal of Systemic Functional Linguistics, 5(1), 23-33.

Kim, H., Sefcik, J. S., & Bradway, C. (2017). Characteristics of Qualitative Descriptive Studies: A Systematic Review. Research in Nursing and Health, 40(1), 23-42.

Kress, G. R., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. Routledge.

Leech, G. (1981). Semantics: The Study of Meaning (2nd ed.). Penguin Books.

Lyrics: Satellite - Harry Styles (2023). Musixmatch. https://www.musixmatch.com/lyrics/Harry-Styles/Satellite

Maharani, A. (2022). Love as Portrayed by the Main Character Elizabeth Bennet in Movie Adaptation Pride and Prejudice. SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.4038135

Mukoro, E. (2023). The Love Poems of Tony Afejuku. Akshara, 15, 122.

Pranata, B. E. P. (2019). A Multimodal Analysis of H&M Video Commercial “A Magical Holiday”. Kata Kita, 7(3), 337-345.

Rafelina, D. P., & Hermawan, B. (2022). The Ideational Meanings of Multimodal Texts Presented in an EFL Textbook. Teaching & Learning English in Multicultural Contexts, 6(22), 68-82.

Rini. (2017). The Triangular Love Representation of Edward Cullen Character in Breaking Dawn Part I Movie. Compendium: Journal of Cultural, Literary, and Linguistic Studies, 1(1), 72-83.

Santoso, J. A., & Pramesti, T. (2023). Robert Sternberg’s theory of triangular love in Colleen Hoover’s All Your Perfects. Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies, 6-18.

Sternberg, R. J. (1986). A Triangular Theory of Love. Psychological Review, 93(2), 119-135.

Sternberg, R. J. (1997). Construct validation of a triangular love scale. European journal of social psychology, 27(3), 313-335.

Suhardjo, Z. A., & Perdana, A. S. D. (2022). BTS’s Affirmation during COVID-19 Pandemic: A Multimodal Discourse Analysis of ‘Life Goes On’ Music Video. Proceeding The 2nd ICHELSS, 24-25, 151-170.

Syihab, N., Syihab, A., & Kusumawardhani, S. J. (2021). The Analysis Of Stenberg’s Triangle Love Theory On Early Adult Couples Of Ba’lawi Arab Descent Who Experienced Arranged Marriages. Psikis : Jurnal Psikologi Islami, 7(2), 188–195.

Vernallis, C. (2004). Experiencing Music Video: Aesthetics and Cultural Context. Columbia University Press.

Vernallis, C. (2013). Unruly Media: YouTube, Music Video, and the New Digital Cinema. Oxford University Press.

Yanti, N. P. M. P., & Pratama, N. A. Y. (2022). Multimodal Analysis on Sarimi Ads. International Journal of Systemic Functional Linguistics, 5(2), 72-75.

Young, L. R. (2008). [Review of the movie Feast of Love, by Robert Benton]. PsycCRITIQUES, 53(43), Article 9.




DOI: https://doi.org/10.17509/psg.v12i2.76265

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Passage

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.