Ekspektasi Pengunjung Situs Reservasi Hotel Online: E-wom dalam Menciptakan Keputusan Pembelian

Rina A. Hijrianti, Lili Adi Wibowo, Puspo Dewi Dirgantari


The purpose of this research is to find out the influence of e-wom toward purchase decision on online hotel reservation visitors in Indonesia. A total of 200 respondents were selected using probability sampling. A questionnaire was used as a resreach instrument to collect data from respondents. The analysis tehnique by using frequency distribution.


E-wom; Purchase Decision. Online Hotel Reservation

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DOI: https://doi.org/10.17509/strategic.v19i1.17668


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