Website Quality and Risk Perception as The Influence of Purchase Intention in E-Commerce Website in Indonesia

Lisnawati Lisnawati, S.Pd., MM, Ratih Hurriyati, Ratih Hurriyati, Alfi W Al Qorni, Alfi W Al Qorni


This study aims to determine the effect of website quality and perceived risk on purchase intention on e-commerce websites.The object of research being the dependent variable is purchase intention and website quality and perceived risk as independent variables. The population in this study is e-commerce Website Visitors in Indonesia. Sampling in this study uses a simple random sampling method (random sampling) using purposive sampling techniques to 198 e-commerce website visitors. The instrument test was conducted with a validity test and a reliability test and the analysis technique used was a structural equation model (SEM). The findings in this study are Website quality has a positive and significant effect on purchase intention, whereas perceived risk has a negative effect on e-commerce website visitors in Indonesia.


Perceived Risk, Purchase Intention, Website Quality.

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