Pengaruh Perceived Quality Dan Brand Reputation Terhadap Repurchase Intention Pada Reviewers Sepatu Bata Aplikasi Shopee

Bambang Widjajanta, Agus Rahayu, Audra Salsabila


Tujuan dari penelitian ini untuk menguji dan menganalisis perceived quality, brand reputation dan repurchase intention pada Sepatu Bata Aplikasi Shopee. Populasi dalam penelitian ini adalah reviewers Sepatu Bata Shopee dengan jumlah responden sebanyak 400 reviewers. Metode yang digunakan dalam penelitian ini adalah explanatory survey untuk mengeksplorasi situasi masalah. Teknik sampling yang digunakan ialah simple random sampling dengan menggunakan path analysis. Hasil perceived quality dan brand reputation menghasilkan pengaruh positif terhadap repurchase intention.


Perceived Quality, Brand Reputation, Repurchase Intention

Full Text:



Bupalan, K., Rahim, S. A., Ahmi, A., & Rahman, N. A. A. (2019). Consumers’ repurchase intention towards counterfeit products. International Journal of Supply Chain Management, 8(3), 973–981.

Choi, E. J., & Kim, S. H. (2013). The study of the impact of perceived quality and value of social enterprises on customer satisfaction and re-purchase intention. International Journal of Smart Home, 7(1), 239–252.

Clemes, M. D. (2015). Synthesizing the Effects of Service Quality , Value , and Customer Satisfaction on Behavioral Intentions in the Motel Industry : an Empirical Analysis. 35(4), 530–568.

Cox, D. F., & Rich, S. U. (n.d.). Perceived Risk and Consumer Decision- Making-The Case of Telephone Shopping. 32–39.

Erciş, A., Ünal, S., Candan, F. B., & Yıldırım, H. (2012). The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions. Procedia - Social and Behavioral Sciences, 58, 1395–1404.

Goenadhi, L. (2011). Oktober 2011, volume 12 nomor 2. 12, 155–158.

Han, S. H., Nguyen, B., & Lee, T. J. (2015). Consumer-based chain restaurant brand equity, brand reputation, and brand trust. International Journal of Hospitality Management, 50, 84–93.

Jang, S. S., & Namkung, Y. (2009). Perceived quality , emotions , and behavioral intentions : Application of an extended Mehrabian – Russell model to restaurants. Journal of Business Research, 62(4), 451–460.

Kapferer, J. N. (n.d.). No Title.

Loureiro, S. M. C., Sarmento, E. M., & Le Bellego, G. (2017). The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector. Cogent Business and Management, 4(1).

Malecki, E. J. (2018). Entrepreneurship and entrepreneurial ecosystems. Geography Compass, 12(3), 1–21.

Moslehi, H., & Haeri, F. A. (2016). Effects of Promotion on Perceived Quality and Repurchase Intention. International Journal of Scientific Management & Development, 4(12), 457–461.

Parker, S. C. (n.d.). The Economics of Entrepreneurship Second Edition.

Pham, Q. T., Tran, X. P., Misra, S., Maskeliunas, R., & Damaševičius, R. (2018). Relationship between convenience, perceived value, and repurchase intention in online shopping in Vietnam. Sustainability (Switzerland), 10(1).

Prastyaningsih, A. S., & Yulianto, E. (2014). Pengaruh Customer Experience Terhadap Repurchase Intention. 16(1), 1–8.

Ramadhani Khija, ludovick Uttoh, M. K. T. (2015). No TitleÉ?__. Ekp, 13(3), 1576–1580.

Rizwan, M., Javed, P. A., Aslam, J., Khan, R., & Bibi, H. (2014). The relationship of Brand Commitment, Brand Credibility, Perceived Quality, Customer Satisfaction and brand loyalty: an empirical study on Stylo shoes. Journal of Sociological Research, 5(1), 377–404.

Shin, Y., Van Thai, V., Grewal, D., & Kim, Y. (2017). Do corporate sustainable management activities improve customer satisfaction, word of mouth intention and repurchase intention? Empirical evidence from the shipping industry. International Journal of Logistics Management, 28(2), 555–570.

Srivastava, K., & Sharma, N. K. (2013). Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention. Services Marketing Quarterly, 34(4), 274–291. =

Tarmedi, E., & Asri, P. N. (N.D.). Pengaruh Perceived Quality Dari Brand Equity Terhadap. 35–49.

Uncles, M. D., Dowling, G. R., & Hammond, K. (2003). Customer loyalty and customer loyalty programs. Journal of Consumer Marketing, 20(4–5), 294–316.

Wu, Y. L., & Li, E. Y. (2018). Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective. Internet Research, 28(1), 74–104. =

Yang, Z., Sun, S., Lalwani, A. K., & Janakiraman, N. (2019). How does consumers’ local or global identity influence price–perceived quality associations? The role of perceived quality variance. Journal of Marketing, 83(3), 145–162. =

Zhang, T., & Zhang, D. (2007). Agent-based simulation of consumer purchase decision-making and the decoy effect ☆. 60, 912–922.



  • There are currently no refbacks.

Copyright (c) 2020 Strategic : Jurnal Pendidikan Manajemen Bisnis

Creative Commons License

Strategic: Jurnal Pendidikan Manajemen Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

View My Stats