Examining the Influence of E-Service Quality in E-commerce on Customers' Repurchase Intentions in Mekarwangi Village, West Java: A Rasch Model Perspective

Yoga Perdana, Budhi Pamungkas Gautama, Asep Miftahuddin, Aina Salsabila Sidiq, Dibias Lazuardi Maulid


The research presented in this article investigates the impact of E-commerce E-Service Quality on Product Repurchase Intentions in Mekarwangi Village, West Bandung Regency. The study was conducted with a sample of 20 frequent users of the E-Commerce application in Mekarwangi Village, analyzed using the Rasch Model. The results indicate that E-service quality does not have a significant influence on customers' intentions to repurchase products through their chosen E-commerce platform. Despite the presence of certain subpar E-Services, customers continue to utilize the E-Commerce platform.


E-Service Quality; E-Commerce; Repurchase Intention; Rash Model

Full Text:



Anas, T., & Cahyawati, E. (2023). Strategic Investment Policies for Digital Transformation: The Case of Indonesia. Journal of Southeast Asian Economies, 40(1), 96–126. https://doi.org/10.1355/ae40-1e

Bhati, N. S. (2020). Validation of customers’ perceived e-service quality determinants: A confirmatory factor analysis approach. International Journal of Services, Economics and Management, 11(2), 97–118. https://doi.org/10.1504/IJSEM.2020.108978

Binh, D. T., Duong, V. H., Dien, N. X., Chinh, N. H., & Dai, N. H. P. (2022). The impact of E-commerce on the performance of firms in Vietnam. International Journal of Electronic Commerce Studies, 13(2), 137–156. https://doi.org/10.7903/ijecs.2012

Demirbaş, E., Gültekin Salman, G., & Uray, N. (2022). From E-Satisfaction to E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes? In International Series in Operations Research and Management Science (Vol. 326, pp. 261–292). https://doi.org/10.1007/978-3-030-91851-4_10

Endarto, B., Alam, A. S., & Abadi, S. (2019). Curriculum Development in the Field of Law: Facing the New Era of Industrial Revolution 4.0. Journal of Physics: Conference Series, 1179(1). https://doi.org/10.1088/1742-6596/1179/1/012079

Fang, Y., Qu, Z., & Wang, W. (2023). Developing the Scale for Measuring the Service Quality of Internet-Based E-Waste Collection Platforms. Sustainability (Switzerland), 15(9). https://doi.org/10.3390/su15097701

Guo, J., Jin, S., Zhao, J., & Li, Y. (2023). E-commerce and supply chain resilience during COVID-19: Evidence from agricultural input e-stores in China. Journal of Agricultural Economics, 74(2), 369–393. https://doi.org/10.1111/1477-9552.12518

Hijazi, R., Abu Daabes, A., & Al-Ajlouni, M. I. (2023). Mobile payment service quality: a new approach for continuance intention. International Journal of Quality and Reliability Management. https://doi.org/10.1108/IJQRM-05-2022-0151

Kumar, A., & Kashyap, A. K. (2022). Understanding the Factors Influencing Repurchase Intention in Online Shopping: A Meta-analytic Review. Vision. https://doi.org/10.1177/09722629221107957

Lestari, V. T., & Ellyawati, J. (2019). Effect of E-Service quality on repurchase intention: Testing the role of e-satisfaction as mediator variable. International Journal of Innovative Technology and Exploring Engineering, 8(7C2), 158–162. https://doi.org/10.35940/ijitee.g5400.0881019

Li, G., & Qin, J. (2022). Income effect of rural E-commerce: Empirical evidence from Taobao villages in China. Journal of Rural Studies, 96, 129–140. https://doi.org/10.1016/j.jrurstud.2022.10.019

Li, Z., Zeng, Q., & Cheng, X. (2019). Mechanism Study of Repurchase Intention in Cross-Border E-Commerce. In Lecture Notes on Multidisciplinary Industrial Engineering: Vol. Part F46 (pp. 1465–1475). https://doi.org/10.1007/978-3-319-93351-1_115

Lukito, S., & Ikhsanb, R. B. (2020). Repurchase intention in e-commerce merchants: Practical evidence from college students. Management Science Letters, 10(13), 3089–3096. https://doi.org/10.5267/j.msl.2020.5.014

Miftahuddin, A., Hermanto, B., Raharja, S. J., & Chan, A. (2020). City brand attractiveness on tourism using rasch model approach. International Journal of Supply Chain Management, 9(2), 150–156. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085379587&partnerID=40&md5=6559f1383021d7fe2fd21f5f1afaaa79

Miftahuddin, A., Hermanto, B., Raharja, S. J., & Chan, A. (2021). City branding and its variables: The evidence from indonesia. Geojournal of Tourism and Geosites, 34(1), 240–244. https://doi.org/10.30892/GTG.34132-643

Musa, S. F. P. D., Haji Besar, M. H. A., & Anshari, M. (2023). COVID-19, local food system and digitalisation of the agri-food sector. Journal of Indian Business Research, 15(1), 125–140. https://doi.org/10.1108/JIBR-04-2022-0103

Nagaraj, S., & Singh, S. (2017). Investigating the mediating role of customer e-satisfaction on e-service quality and E-loyalty: An empirical evidence of Indian online shopping. International Journal of Economic Research, 14(15), 623–633. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85057640754&partnerID=40&md5=030d7c79fe996923544bd2d65dcd20a2

Pakpahan, M., Wiwoho, J., Rachmi, I. G. K. A. K., Subiyantoro, S., Suwadi, P., & Legowo, L. (2023). VALIDITY OF STANDARD CLAUSES IN PRODUCT DETAILS ADVERTISED ON E-COMMERCE PLATFORMS IN INDONESIA. Journal of Namibian Studies, 33, 495–507. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85160230669&partnerID=40&md5=ed87bba9d6ad4d241762fbf3c94718f3

Pu, W., Ma, S., & Yan, X. (2023). Geographical relevance-based multi-period optimization for e-commerce supply chain resilience strategies under disruption risks. International Journal of Production Research. https://doi.org/10.1080/00207543.2023.2217937

Qi, Y., Wang, X., Zhang, M., & Wang, Q. (2023). Developing supply chain resilience through integration: An empirical study on an e-commerce platform. Journal of Operations Management, 69(3), 477–496. https://doi.org/10.1002/joom.1226

Rahayu, K. S., & Saodin. (2021). E-ServQual on E-Trust, E-Satisfaction and Online Repurchase Intention. Review of International Geographical Education Online, 11(4), 1426–1439. https://doi.org/10.33403/rigeo.8006856

Ravula, P., Jha, S., & Biswas, A. (2022). Relative persuasiveness of repurchase intentions versus recommendations in online reviews. Journal of Retailing, 98(4), 724–740. https://doi.org/10.1016/j.jretai.2022.06.001

Sun, Q., Wang, C., & Cao, H. (2009). Applying E-S-QUAL scale to analysis the factors affecting consumers to use internet banking services. Proceedings - 2009 IITA International Conference on Services Science, Management and Engineering, SSME 2009, 242–245. https://doi.org/10.1109/SSME.2009.41

Tong, M. (2022). Customers’ craft beer repurchase intention: the mediating role of customer satisfaction. International Journal of Food Properties, 25(1), 845–856. https://doi.org/10.1080/10942912.2022.2066122

Ulusu, Y., Suher, H. K., Türkeli, Ö., & Bir, G. (2021). The Effect of e-Service Quality, e-Satisfaction, and e-Loyalty on Consumers’ Online Repurchase Intentions during Pandemic in Turkey. In New Communication in the Post-Pandemic Era: Media, Education, and Information (pp. 23–44). https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125311661&partnerID=40&md5=569bbaa86b98316fe8ddfb79d491e339

Wang, H., & Hou, J. (2012). Factors affecting E-commerce adoption and implementation in small and medium-sized enterprises. International Journal of Digital Content Technology and Its Applications, 6(7), 167–173. https://doi.org/10.4156/jdcta.vol6.issue7.21

Wang, Y. (2021). An Empirical Study on the Prediction of E-Commerce Sales by Optimizing Grey Neural Network Model. Journal of Physics: Conference Series, 1992(3). https://doi.org/10.1088/1742-6596/1992/3/032115

Widiawaty, M. A., Lam, K. C., Dede, M., & Asnawi, N. H. (2022). Spatial differentiation and determinants of COVID-19 in Indonesia. BMC Public Health, 22(1). https://doi.org/10.1186/s12889-022-13316-4

Wong, C. M. V, Chan, R. Y.-Y., Yum, Y. N., & Wang, K. (2021). Internet of things (IoT)-enhanced applied behavior analysis (ABA) for special education needs. Sensors, 21(19). https://doi.org/10.3390/s21196693

Zeng, W., Wei, H., & Liu, M. (2023). Need for Distinctiveness Leads to Pathological Internet Use? The Perspective of Cognitive Behavioral Model. International Journal of Environmental Research and Public Health, 20(2). https://doi.org/10.3390/ijerph20021609

Zhao, Z., Chen, Y., & Li, S. (2021). Internet use behavior of the elderly: Family support, psychological needs, and optimistic personality perspective. ACM International Conference Proceeding Series, 276–281. https://doi.org/10.1145/3502434.3502454

DOI: https://doi.org/10.17509/tjr.v6i1.63250


  • There are currently no refbacks.

 Creative Commons License

The International Journal Business Review (The Jobs Review) is licensed under a Creative Commons Attribution-ShareAlike 4.0

View My Stats