TOURIST SATISFACTION DIMENSIONS OF HOMESTAYS IN LEBAKMUNCANG TOURISM VILLAGE: A QUALITATIVE APPROACH THROUGH FOCUS GROUP DISCUSSION

Kinanti Aulia Suryadi, Fatimah Nur Hanifah Nasution, Verza Aldirindra Nugraha, Qurrota’ayun Fidelitasari

Abstract


This research discusses the dimensions of tourist satisfaction with homestays in the Lebakmuncang Tourist Village using a qualitative approach through Focus Group Discussion (FGD). The study involves two groups of students, each from the English Language Program at STBA Yapari Bandung and the Catering Science Management Program at UPI, who participated in the Real Work Lecture (Kuliah Kerja Nyata - KKN) program. In this research, the author attempts to identify and classify the dimensions of tourist satisfaction with homestays in the Lebakmuncang Tourist Village, taking into account factors such as service, homestay facilities, interaction with the local community, and the village's environmental atmosphere. The FGD method is used to gain in-depth insights into the perceptions, expectations, and experiences of tourists staying in the homestays. The results of this research are expected to provide a strong foundation for formulating policy recommendations and development strategies for destinations or tourism services with a focus on improving quality and competitiveness. The recommendations generated from this study are expected to enhance the services and staying experience in homestays in the Lebakmuncang Tourist Village, thus better satisfying tourists.

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DOI: https://doi.org/10.17509/thej.v13i2.93166

DOI (PDF): https://doi.org/10.17509/thej.v13i2.93166.g34876

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