Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian (Survei pada Konsumen Café Kopi di Kota Bandung)

Ridwan Nurdiansyah

Abstract


Pertumbuhan industri makanan dan minuman membuat persaingan menjadi semakin berat. Café kopi yang ada saat ini perlu meningkatkan kualitas produk dan memahami gaya hidup konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan gaya hidup terhadap keputusan pembelian café kopi di Kota Bandung. Jenis penelitian yang digunakan adalah deskriptif verifikatif, dan metode yang digunakan adalah explanatory survey dengan teknik simple random sampling, dengan jumlah sampel 146 responden. Teknik analisis data yang digunakan adalah analisis linier berganda dengan alat bantu SPSS 21.0. Hasil menunjukan bahwa faktor kualitas produk dan gaya hidup mempengaruhi keputusan konsumen dalam memilih café di Kota Bandung.


Keywords


kualitas produk, gaya hidup, keputusan pembelian

Full Text:

PDF

References


Aaron Ahuvia, Barbara Carroll, Yi Yang. 2006. Consumer Culture Theory And Lifestyle Segmentation. Innovative Marketing. Innovative Marketing, Vol 2 No. 2 Issue 4

Alan S. Dunk. 2002. Product Quality, Environmental Accounting And Quality Performance. Accounting, Auditing dan Accountability Journal, Vol 15 Iss 5 pp. 719-732

Ali, Moch. 1985. Penelitian Pendidikan Prosedur dan Strategi. Bandung: Angkasa

Khan, Matin. 2006. Consumer Behavior And Advertising Management. New Delhi: New Age International.

Kim Hongyoun Hahn dan Yoon Jin Ma. 2011. Self-Concept And Decision Making Styles: A Comparison Between Young Korean And American Consumer. Research Journal of Textile and Apparel, Vol. 15 Iss 1 pp. 81-97

Kotler, Philip dan Gary Amstrong. 2008. Manajemen Pemasaran. Jakarta: PT INDEKS Kelompok Gramedia.

Figure 1. Kotler, Philip, dan Gary Armstrong. 2014. Principles of Marketing 14th Edition. New Jersey: Pearson Educations, Inc.

Figure 2. Kotler, Philip and Kevin Lane Keller. 2016. Marketing Management 15th Edition. New Jersey: Pearson Prentice Hall.

Lake, Laura. 2009. Consumer Behaviour for Dummies. River St: Wiley Publishing, Inc.

Lancaster, Geoff and Lester Massingham. 2011. Essential of Marketing Management. New York: Routledge

Lobiondo, Wood dan Judith Haber. 2010. Nursing Research : Methods and Critical Appraisal for Evidence-Based Practise. Louis: Mosby Elsiver

Long-Yi Lin, Hsing-Yu Shih. 2012. The Relationship of University Lifestyle, Money Attitude, Personal Value and their Purchase Decision. International Journal of Research in Management. Vol. 1

Mahmud Akhter Shareef, Uma Kumar, Vinod Kumar. 2008. Role of Different Electronic-Commerce (EC) Quality Factors on Purchase Decision: A Developing Country Perspective. Journal of Electronic Commerce Research, Vol. 9 No. 2

Methaq Ahmed Sallam. 2014. The Effects of Brand Image Identification on Brand Love and Purchase Decision Making: The Role of WOM. Internasional Business Research. Vol 7 No. 10 ISSN 1913-9004 E-ISSN 1913-9012

Minli Wan dan Anne Toppinen. 2016. Effects of Perceived Product Quality and Lifestyles of Health and Sustainability (LOHAS) in Consumer Price Preferences for Children’s Furniture in China. Journal of Forest Economics, Vol. 22 pp. 52-67

Mohamad Ali Hajizadeh Gashti, Seyed Abbas Mirdamadi, Khaled Nawaser, Seyed Mohammad Sadeq Khaksar. 2011. Study The Effects og Customer Service and Product Quality on Customer Statisfaction And Loyalty. Internasional Journal of Humanities and Social Science, Vol. 1 No. 7

S.Sathish. 2012. Consumer Behaviour And Lifestyle Marketing. International Journal of Marketing, Financial Services & Management Research Vol.1. Issue 10 ISSN 2277-3622

Saima Ulfat, Sobia Sultana, Nazia Rafiq, Shrafat Ali Sair. 2015. How product quality and brand trust associates in recurrent purchase decision of beauty care products?. Sci.Int (Lahore), Vol. 27 No.2 ISSN 1031-5316

Schiffman, Leon G, Leslie Lazar Kanuk. 2007. Consumer Behaviour. New Jersey: Pearson Education Limited.

Schiffman, Leon G, Leslie Lazar Kanuk, dan Havard Hansen. 2012. Consumer Behaviour. New Jersey: Pearson Education Limited.

Yoon Jung Jang, Woo Gon Kim, Hae Young Lee. 2015. Coffee Shop Consumer Emotional Attachment and Loyalty to Green Stores: The Moderating Role of Green Consciousness. International Journal of Hospitaly Management. Vol 44 pp. 146-156




DOI: https://doi.org/10.17509/jimb.v7i2.12773

Refbacks

  • There are currently no refbacks.


View My Stats