Good Day: Aesthetic Perspectives on Audio Visual Coffee Advertisements

Wiki Riandi, Raihandhika Briliantana, Salsa Solli Nafsika

Abstract


Artwork in a beauty is a must in every process of creation. Art is one of the entertainment media, which can provide pleasure for the general public. One form of art that is often used as entertainment is art in the form of audio-visual. Advertising is one form of video that is found today, almost all digital media have visual advertisements. Be it on television, billboards or billboards, the internet, and much more. Advertising media using moving visuals is considered effective because it can attract the attention of consumers who see it and tend to feel at home watching it because it is not monotonous. Advertisements are made with the hope that consumers who see are able to feel even carried away and moved to buy the product itself. Ads are made very detailed with the intent and purpose for the promotion to run perfectly. The purpose of this study is to analyze and dissect an audio visual work in the type of good day coffee advertisement both in terms of audio and visual design and creation and then see whether this advertisement has been effective in terms of visual, audio, content, and duration.


Keywords


Advertisement; Coffee; Aesthetics; Semiotics; Semantics

Full Text:

PDF

References


Ariansah, M. (2008). Film dan Estetika. Imaji, Vol IV, 42–48.

Bowie, T., & Arnheim, R. (1958). Film as Art. College Art Journal, 17(4), 445. https://doi.org/10.2307/774172

Dedi Warsana, Salsa Solli Nafsika, N. N. U. (2021). Komunikasi Seni: Representasi Masyarakat Urban di Kota Bandung dalam Bingkai Karya Seni Karya Mufty Priyanka. Komunikasiana (Journal of Communication Studies), Vol. 3 No., 16–34.

Dewi, N. K., Andri, G., & Yonaldi, S. (2012). Pengaruh Iklan, Citra Merek, Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Dalam Menggunakan Vasseline Hand and Body Lotion di Kota Padang (Studi Kasus di PT Unilever Cabang Padang). Manajemen Dan Kewirausahaan, 3, 29.

Handono, A. (2011). "Perlindungan Hukum Bagi Konsumen Terhadap Informasi Iklan.

Himawan, A. R., & Undiana, N. N. (2021). Pandangan Mahasiswa Terhadap Film Penghianatan G30S/PKI. Cinematology: Journal Anthology of Film and Television Studies, 1(1), 35–48.

Inskip, C., MacFarlane, A., & Rafferty, P. (2008). Meaning, communication, music: Towards a revised communication model. In Journal of Documentation (Vol. 64). https://doi.org/10.1108/00220410810899718

Krishnan, S. S., & Sitaraman, R. K. (2013). Understanding the effectiveness of video ads: A measurement study. Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC, (June 2014), 149–162. https://doi.org/10.1145/2504730.2504748

Nurannisaa, S., Valentina, A., & Widyani, A. I. (2016). Penggunaan Media Pembelajaran Visual pada Mata Kuliah Estetika. 12(1).

Piliang, Y. amir. (2009). Retakan-retakan Kebudayaan: Antara Keterbatasan dan Ketakberhinggaan. Melintas, 25(1), 75–92. https://doi.org/10.26593/mel.v25i1.935.75-92

Rosidin, M. R., & Supiarza, H. (2021). Artistik : Kostum Budaya Kolonial Dalam Film Bumi Manusia Artistics : Colonial Cultural Costumes In Film Bumi Dan Manusia. Cinematology: Journal Anthology of Film and Television Studies, 1(1), 80–88.

Sumardjo, J. (2000). Filsafat Seni. Bandung: ITB.

Supiarza, H., & Sarbeni, I. (2021). Teaching and Learning Music in Digital Era : Creating Keroncong Music for Gen Z Students Through Interpreting Poetry. Harmonia: Journal of Arts Research and Education, 21(1), 123–139.

Undiana, N. N. (2018). Seni Dan Media Massa: Pengelolaan Informasi Seni Rupa Dalam Media Baru. ATRAT: Visual Art & Design Journal, 6(2), 174–183. Retrieved from https://jurnal.isbi.ac.id/index.php/atrat/article/view/693




DOI: https://doi.org/10.17509/ftv-upi.v1i3.41116

Copyright (c) 2021 Universitas Pendidikan Indonesia

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

 

Address :

Program Studi Film Dan Televisi, Fakultas Pendidikan Seni Dan Desain, Universitas Pendidikan Indonesia. Gedung FPSD - Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Bandung, Provinsi Jawa Barat. (022)200-9198. ftv_fpsd@upi.edu

Cinematology: Journal Antology of film and television studies is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License