Development of a Profile Video Script for The Sustainable and Traceable Coffee Teaching Factory at IPB Vocational School

Abstract

Teaching Factory is an industry-based learning approach that integrates educational processes with real production activities. The Coffee Teaching Factory of IPB Vocational School requires an effective communication medium to introduce its identity, business processes, and advantages to the public; however, it does not yet have a profile video capable of delivering such information in an engaging and well-structured manner. Therefore, this study aims to design a profile video script for the Coffee Teaching Factory using a cinematic storytelling approach. The method employed is the Multimedia Development Life Cycle (MDLC), which consists of the concept, design, material collecting, assembly, testing, and distribution stages. The script was developed by applying cinematic storytelling elements, including framing, perspective, look/see pattern, narrative flow, and emotional engagement. The validation results indicate that the designed script achieved a very good category, demonstrating that the cinematic storytelling approach is capable of producing a more communicative, structured, and emotionally engaging script in representing the Coffee Teaching Factory as an industry-based vocational education innovation.