Integrating a Story-Driven Approach into Creating Concept Art and Character Model Sheets for Visual Intellectual Property

Artiarini Kusuma Nurindiyani; Ashafidz Fauzan; Ashafidz Fauzan; Halimatus Sa’dyah; Halimatus Sa’dyah; Zulhaydar Akbar; Zulhaydar Akbar; Moh. Zikky; Moh. Zikky; Kezia Vallerie; Kezia Vallerie

doi:10.17509/edsence.v7i1.83585

Integrating a Story-Driven Approach into Creating Concept Art and Character Model Sheets for Visual Intellectual Property

Artiarini Kusuma Nurindiyani, Ashafidz Fauzan, Ashafidz Fauzan, Halimatus Sa’dyah, Halimatus Sa’dyah, Zulhaydar Akbar, Zulhaydar Akbar, Moh. Zikky, Moh. Zikky, Kezia Vallerie, Kezia Vallerie

Abstract

Concept art is a prime phase in game development, especially to support the animation production process by artists. This study focuses on character concept design in a game project titled Aventala, which aims to produce concept art and model sheets as accurate visual guidelines for creating animation models. This process not only emphasizes visual aesthetics, but also the clarity and function of the design as a technical guide. The evaluation of concept art quality was supported through two methods: (1) feedback from players through a questionnaire, (2) expert review from professional character designers and illustrators. The results of the questionnaire showed that the character concept indicating a positive response from users. Based on the results of the review, design iterations were carried out to improve visual quality, especially for the main character. This research shows that a story-driven approach in creating concept art can increase the effectiveness of visual communication and clarify the direction of design in game production to produce visual intellectual property.

Keywords

Concept Art, Character Design, Model Sheet, Visual Aesthetics

Full Text:

PDF

References

A’dhawiah, I. R., Sudaryat, Y., & Afif, R. T. (2023). Perancangan Desain Karakter Untuk Serial Animasi 2D Vertikal Iklan Layanan Masyarakat Mengenai Dampak Adiksi Tiktok Terhadap Remaja. eProceedings of Art & Design, 10(2).

Avisenna Eka Ramadhana, Alvanov Zpalanzani (2020). Perancangan Conceptual Artbook Ayodya, Jurnal Tingkat Sarjana bidang Senirupa dan Desain (9-10).

Baumgartner, J., Ruettgers, N., Hasler, A., Sonderegger, A., & Sauer, J. (2021). Questionnaire experience and the hybrid System Usability Scale: Using a novel concept to evaluate a new instrument. International Journal of Human-Computer Studies, 147, 102575.

Bernaers, J. (2023). Impact of Concept Art on the Character Creation Pipeline.

Budiaji, W. (2013). Skala pengukuran dan jumlah respon skala likert. Jurnal ilmu pertanian dan perikanan, 2(2), 127-133.

Edietya, O. C. (2018). Perancangan Concept Art Karakter Untuk Komik "Rakshasa Face the Legend" (Doctoral dissertation, Institut Seni Indonesia Yogyakarta).

Haryono, H. (2024). Rancang Bangun Aplikasi Game Visual Novel Pengenalan Lingkungan Kampus Universitas Pradita Menggunakan Tyranobuilder. Journal of Animation and Games Studies, 10(1), 27-44.

Kontkanen, I. (2021). Using 3D techniques in video game concept art: creating environmental concept art for a video game.

Mayr, H. C., & Thalheim, B. (2021). The triptych of conceptual modeling: A framework for a better understanding of conceptual modeling. Software and Systems Modeling, 20(1), 7-24.

Murtadlo, M. K., & Prasetyo, D. (2024). Serial Animasi Astronomi Berbasis Edutainment untuk Siswa Sekolah Dasar: Episode Planet Merkurius. Jurnal Desain, 11(2), 226-239.

Novita, L., Sutisna, E., & Rabbani, K. R. (2020). Penggunaan Media Pembelajaran Animasi Terhadap Hasil Belajar Subtema Manusia Dan Lingkungan. JIKAP PGSD: Jurnal Ilmiah Ilmu Kependidikan, 4(3), 293-302.

Putra, J., Rahmansyah, A., & Denanda, T. R. (2021). Perancangan Concept Art Untuk Game Action "Special Rescue Team". eProceedings of Art & Design, 8(3).

Ramadhan, R. S. (2022). Peran Concept Art Dalam Pembuatan Proyek Film Animasi Batik Girl-Ficusia. Journal Of Digital Education, Communication, And Arts (DECA), 5(02), 110-122.

Saputra, G. A. (2024). Perancangan Concept Art 3d Animasi Video Looping Untuk Konten Website Ecoton Di Gresik Jawa Timur (Doctoral dissertation, Sekolah Tinggi Seni Rupa dan Desain VISI Indonesia).

Siliute, U., & Westberg, A. (2023). Interactive Level Design and Immersion: A study of Player Experience in Genshin Impact.

Suwandi, T., Padmasari, A. C., & Sriwulan, W. (2023). Virtual Garden: Development and Student's Perceptions. Journal of Technology and Science Education, 13(1), 208-217.

Suwasono, Arief Agung. (2017). "Konsep art dalam desain animasi." DeKaVe 10(1), 1-19.

Utama, A. R. (2021). Anlisis Persepsi Masyarakat Banten Terhadap Wisata Halal (Bachelor's thesis, Fakultas Ekonomi dan Bisnis uin jakarta).

Utomo, P. R. (2025). Player Immersion Through Aesthetic Elements of Video Games: a Case Study in “A Space for the Unbound”. KnE Social Sciences, 10(3), 158-167.

Viro, V. (2022). Problems in turning concept art into 3D objects: concept art to 3D object pipeline.

Wolff, A., Mulholland, P., & Collins, T. (2012, June). Storyspace: a story-driven approach for creating museum narratives. Proceedings of the 23rd ACM conference on Hypertext and social media (pp. 89-98).

Zakaria, A. A. (2022). Komunikasi Orang Tua Terhadap Anak Dalam Al-Qur’an (Doctoral dissertation, Institut PTIQ Jakarta).

DOI: https://doi.org/10.17509/edsence.v7i1.83585