Apakah perceived usefulness dapat meningkatkan continuance intention?

Nilam Larassita, Girang Razati, Sulastri Sulastri


The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.


continuance intention dan perceived usefulness

Full Text:



Alsabawy, A. Y., Cater-Steel, A., & Soar, J. (2016). Determinants of perceived usefulness of e-learning systems. Computers in Human Behavior, 64, 843–858. http://doi.org/10.1016/j.chb.2016.07.065

Al-Suqri, M. N. (2014). Perceived usefulness, perceived ease-of-use and faculty acceptance of electronic books: An empirical investigation of Sultan Qaboos University, Oman. Library Review, 63(4-5), 276–294. http://doi.org/10.1108/LR-05-2013-0062

Bangkara, R. P., Putu, N., & Harta, S. (2016). E-Jurnal Akuntansi Universitas Udayana Pengaruh Perceived Usefulness dan Perceived Ease of Use pada Minat Penggunaan Internet Banking dengan Attitude Toward Using Sebagai Variabel Intervening Fakultas Ekonomi dan Bisnis Universitas Udayana , Bali , Indone, 16, 2408–2434. Retrieved from ISSN: 2302-8556

Bhattacherjee, A. (2015). An empirical analysis of the antecedents of electronic commerce service continuance, 32, 201–214.

Chang, Y. P., & Zhu, D. H. (2012). The role of perceived social capital and flow experience in building users ’ continuance intention to social networking sites in China, 28, 995–1001. http://doi.org/10.1016/j.chb.2012.01.001

Chen, I. Y. L. (2015). The factors influencing members ’ continuance intentions in professional virtualcommunities – a longitudinal study, (X), 1–17. http://doi.org/10.1177/0165551506075323

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease Of Use, and User Acceptance of Information Technology.

Erisha, M., & Razati, G. (2016). Pengaruh Kinerja People Dan Physical Evidence Terhadap Keputusan Menginap ( Survei Terhadap Tamu Hotel Kampung Sumber Alam Garut ), 1(2), 17–24.

Gao, L., & Bai, X. (2014). An empirical study on continuance intention of mobile social networking services: Integrating the IS success model, network externalities and flow theory. Asia Pacific Journal of Marketing and Logistics, 26(2), 168–189. http://doi.org/10.1108/APJML-07-2013-0086.

Hasibuan, Z. A. (2007). Metodologi Penelitian Pada Bidang Ilmu Komputer Dan Teknologi Informasi. Depok: Modul Perkuliahan Metodologi Penelitian pada Bidang Ilmu Komputer dan Teknologi Informasi Universitas Indonesia.

Hu, J., & Zhang, Y. (2016). Understanding Chinese Undergraduates’ Continuance Intention to Use Mobile Book-Reading Apps: An Integrated Model and Empirical Study. Libri, 66(2), 85–99. http://doi.org/10.1515/libri-2015-0090

Hou, H. B. B. L. J. S. F. (2016). Repurchase Intention in Chinese E-marketplace : Roles of Interactivity , Trust and Perceived Effectiveness of E-commerce Institutional Mechanisms, 116(8), -. Retrieved from http://dx.doi.org/10.1108/IMDS-07-2015-0296

Ju, Y., Park, S., & Kyoung, E. (2017). Computers in Human Behavior Students ’ expectation , satisfaction , and continuance intention to use digital textbooks. Computers in Human Behavior, 69, 83–90. http://doi.org/10.1016/j.chb.2016.12.025

Kuntjojo. (2009). Metodologi Penelitian. Modul Perkuliahan Metodologi Penelitian.

Kotler, & Keller. (2016). Marketing Management (15th ed.). Global Edition.

Lee, Y., & Kwon, O. (2011). Electronic Commerce Research and Applications Intimacy , familiarity and continuance intention : An extended expectation – confirmation model in web-based services, 10, 342–357. http://doi.org/10.1016/j.elerap.2010.11.005

Lwoga, E. T., & Komba, M. (2015). Antecedents of continued usage intentions of web-based learning management system in Tanzania, 57(7), 738–756. http://doi.org/10.1108/ET-02-2014-0014

Maholtra, K. N. (2010). Marketing Reseach: An Applied Orientation Sixth Ed Pearson Education (Sixth edit). Pearson Education.

Mouakket, S., & Bettayeb, M. A. (2015). Investigating the factors influencing continuance usage intention of Learning management systems by university instructors The Blackboard system case, 11(4), 491–509. http://doi.org/10.1108/IJWIS-03-2015-0008

Noorhidawati, A., & Ghalebandi, S. G. (2016). Continuance intention of using e- book among higher education students, 21(1), 19–33.

Razati, G., & Ruhimat, R. (28). Pengaruh Sales Promotion Terhadap Keputusan Menggunakan Kartu Kredit BNI. Jurnal Pendidikan Manajemen Bisnis, 1-15.

Susanto, A., Young, C., & Ha, Y. (2016). Determinants of continuance intention to use the smartphone banking services An extension to the, 116(3), 508–525. http://doi.org/10.1108/IMDS-05-2015-019.

Segars, A. H., & Grover, V. (2015). Re-examining perceived ease of use and usefulness.

Solomon. (2007a). Consumer Behaviour: A European Perspective. Pharmacy world & science : PWS (Vol. 29). http://doi.org/10.1007/s11096-005-3797-z

Yeh, R. K.-J., & Teng, J. T. C. (2012). Extended conceptualisation of perceived usefulness: empirical test in the context of information system use continuance. Behaviour & Information Technology, 31(5), 525–540. http://doi.org/10.1080/0144929X.2010.517272

Zhang. (2017). How Wechat Can Retain Users: Roles Of Network Exterbalities, Social Interaction Ties, Adn Perceived Values In Building Continuance Intention. http://doi.org/10.1016/j.chb.2016.11.069

DOI: https://doi.org/10.17509/jbme.v4i1.15887


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Creative Commons License

Journal of Business Management Education (JBME)is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

View My Stats