A Literature Review:Perspective of Unique Value Proposition
Abstract
This study aims to determine the dimensions of unique value proposition in various academic literatures that have been published previously. To do so, a systematic review of the unique value proposition literature is conducted. Following previously established inclusion and exclusion criteria for selection a total of 39 journal articles publish in the period 2010 to 2021 are analysed. Ten definitions of unique value proposition are found in the literature, and a unified definition of the construct is advanced. The dimensions of unique value proposition are analysed, and the main differences of the construct with other concepts are also clarified.
Keywords
DOI: https://doi.org/10.17509/jbme.v6i3.40949
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