PROFILE OF CELEBRITY WORSHIP TENDENCY AMONG ADOLESCENTS
Abstract
Celebrity worship is a form of intense psychological attachment that makes a person's relationship with their idol celebrity a major focus in their lives due to the love of individuals for the persona that their idol celebrities have, giving them the loyalty and willingness to invest time and money on celebrities. This research was conducted to determine the tendency of celebrity worship among adolescents. In this study, a quantitative approach with the correlational method was used. Respondents in this study were 200 grade XI students of UPI Laboratory High School Academic Year 2019/2020. The results showed that there is a medium level and tendency toward celebrity worship among the students and the phenomenon of celebrity worship could be influenced by other factors such as age and culture.
Keyword: Celebrity Worship, Adolescence, Culture.
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