Strategic Approaches to the Optimization of Marine Tourism Destinations

Abstract

Tourism is one of the strategic sectors that contributes significantly to both national and local economic growth. This article highlights the importance of the tourism sector, particularly marine tourism, in supporting sustainable development in Indonesia. Employing a descriptive approach and secondary data analysis, the article examines trends in foreign exchange earnings from Indonesia’s tourism sector between 2015 and 2024. The data reveal that although there was a sharp decline during the COVID-19 pandemic, foreign exchange earnings from this sector increased significantly in the following years. Beyond its economic impact, the tourism sector also plays a vital role in achieving the Sustainable Development Goals (SDGs), such as poverty alleviation, decent economic growth, responsible consumption and production, and the protection of marine ecosystems. This study recommends enhancing the appeal of both man-made and natural tourist attractions to support the sustainable development of marine tourism in Indonesia.