A STRATEGY IN DEVELOPING PASAR BUNGA RAWA BELONG AS A TOURIST DESTINATION IN WEST JAKARTA

Abstract

ABSTRACT

Pasar Bunga Rawa Belong is the biggest Pasar Bunga in Southeast Asia, with revenue over 15 billion rupiahs per month, it is also a residential area of ethnic Betawi. Problem occurred in managing the development of the surrounding area which are the Government commitment in dealing with tourist destination concept, participation and public awareness of local people who are still low and incidental, the ability and capacity of each tourist destinations in accordance with its geographical condition, economic and local culture making it difficult to manage, stakeholders  participation and contribution are not yet optimal in the development of tourist destination, and the preliminary assessment on the profile and map of tourist destination has not been completed. The purpose of this research is creating a development strategy of Pasar Bunga Rawa Belong as a tourist destination and to identifying the internal and external environment of Pasar Bunga Rawa Belong area.

Keywords: Development Strategy, Tourist Destination, Pasar Bunga Rawa Belong