Analyzing Domestic and Foreign Visitors’ Needs to Create Engaging Museum Experience for Young Generation

Novitasari Novitasari, Candrika Citra Sari, Tri Astuti Handayani, Noverita Wahyuningsih

Abstract


Abstract

The younger generation has a huge influence and is considered to be the key agent who will popularize the museum. However, the young generation perceives museums as boring places. Museums are seen as places that tend to be rigid and are only visited if they want to do an assignment or dig up the history of something. Therefore, museums need to be able to change this perception so that the younger generation becomes more interested in visiting museums. This study aims to analyze the current generations’ perspectives on their ideal pictures of engaging museum activities and museum tour guides.  Questionnaire distribution and Focus Group Discussion were conducted to collect the data. The findings suggest several engaging activities to enhance visitors’ experience and  describe the ideal character of museum tour guides in the young generation’s eyes.   

Abstrak

Generasi muda memiliki pengaruh besar dan dianggap sebagai agen kunci yang akan mempopulerkan museum. Namun, generasi muda memandang museum sebagai tempat yang membosankan. Museum sering kali dianggap sebagai tempat yang cenderung kaku dan hanya dikunjungi jika ada tugas atau untuk menggali sejarah sesuatu. Oleh karena itu, museum perlu mengubah persepsi ini agar generasi muda lebih tertarik untuk mengunjungi museum. Penelitian ini bertujuan untuk menganalisis pandangan generasi saat ini tentang gambaran ideal mereka terkait aktivitas museum yang menarik dan pemandu tur museum. Pengumpulan data dilakukan melalui penyebaran kuesioner dan Focus Group Discussion. Temuan penelitian menyarankan beberapa aktivitas menarik untuk meningkatkan pengalaman pengunjung serta mendeskripsikan karakter ideal pemandu tur museum di mata generasi muda.


Keywords


museum, young generation, engaging activities, museum guide

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DOI: https://doi.org/10.17509/jithor.v8i1.80095

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