Penerapan Augmented Reality Sebagai Media Digital Marketing Di Masa Pandemi Covid 19 Pada Pengusaha Penginapan Di Malino

Fadliyani Nawir, Aminuddin Hamdat

Abstract


The Covid 19 pandemic has had a major impact on industries in Indonesia, especially the tourism sector. Due to large-scale social restrictions making community activities very limited, lodging in tourist areas is empty of visitors. The purpose of this Community Service activity is to provide education about augmented reality technology that can be adopted for marketing media on social media so that lodging entrepreneurs can provide new value for their consumers during this pandemic. The method used in this Community Service activity is the presentation of the augmented reality application for the interior of the inn, workshops on the use of the application, digital marketing techniques on social media that are directly practiced by the speakers and participants which are ended by discussion and question and answer. The results of this service activity are videos produced from augmented reality technology in accordance with the interior of each inn from the participants.

Keywords


Augmented reality, Digital marketing, Penginapan

Full Text:

PDF

References


BPS. (2020). Perkembangan Pariwisata dan Transportasi Sulawesi Selatan Maret 2020. No. 26/05/73/Th.XIV

Kemp, Simon. (2020). Digital 2020: INDONESIA. https://datareportal.com/reports/digital-2020-indonesia. Diakses pada 24 Mei 2020

Kotler, P., Kartajaya, H., Setiawan, I. (2020). Marketing 4.0 Bergerak Dari Tradisional Ke Digital. Jakarta: PT. Gramedia Pustaka

Ismayani, A. (2020). Membuat Sendiri Aplikasi Augmented reality. Jakarta: Elex Media

Kotler, P., Keller, K.L. (2009). Manajemen Pemasaran Jilid 1 Edisi 13. Jakarta: Erlangga

Kotler, P., Armstrong. (2012). Marketing Management. 14th Edition. Pearson Prentice Hill

Purnomo, A., Haryanto, H., Aplikasi Augmented reality Sebagai Alat Pengukur Baju Wisudawan Wisudawati di Universitas Dian Nuswantoro. Seminar Nasional Teknologi Informasi & Komunikasi Terapan Vol. 2 No. 1. 23 Juni 2012

Kotler, P., Kartajaya, H., Setiawan, I. (2021). Marketing 5.0 Technology for Humanity. New Jersey: Wiley

Faizin, A.A., Somantri, M., Christyono, Y. (2017). Aplikasi Media Pemasaran Properti dengan Menggunakan Teknologi Augmented reality pada Perangkat Android. Jurnal Transient: Jurnal Ilmiah Teknik Elektro Vol. 6 No. 3. pp 341-348. November 2017. https://doi.org/10.14710/transient.6.3.341-348


Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 TEKMULOGI: Jurnal Pengabdian Masyarakat

TEKMULOGI: Jurnal Pengabdian Masyarakat, 
(e-ISSN:
2777-0990 | p-ISSN:2777-1199) published by Universitas Pendidikan Indonesia, Kampus UPI di Cibiru.

 

Indexed by.