Guidance and Counseling Design For Workers in Creative Industry Sector

Kamin Sumardi


Creative industry is one of sectors that most resistant to the economic crisis. The creative industry is a group of industries that relies on individual creativity, skill and talent that has ability to improve living standards and provide employment through creating ideas and exploiting copyright. To optimize their performance they need guidance and counseling which are appropriate to their characteristics and needs. The aim of this study is develop a model of guidance and counseling which is specific and relevant to the needs of workers in the creative industries. The study used research and development method. Additionally, the study used interviews and observations as the research instrument. The location of study was the district of creative industries in Bandung. The research subjects were 3 creative industries. The results of the study show that counseling system toward the employees has not been implemented comprehensively and sustainably. The guidance and counseling were implemented only on certain aspects related to the quantity and quality of the products. The guidance was implemented only by such industries and has not involved other parties. The conclusion of the study concludes that the creative industries need a model of guidance and counseling which would help them to develop their activities and products must be in accordance with national standard in order to be more competitive.

Full Text:



Afiff, F. (2012). Kewirausaan dan Ekonomi Kreatif. Jakarta: Binus University.

Alias, M. & Hassan, R. (2013). TVET agency-industry collaborations: addressing diversity. In: TVET@Asia, issue 1, 1-14. Online:

Collin, A. & Watts, A. G. (1996). The death and transfiguration of career and of career guidance? British Journal of Guidance and Counselling, 24 (3). 385–98.

Gysbers, C, N., Henderson, P. (2001). Leading and Managing Comprehensive School Guidance Programs. Eric Digest. EDO-CG-01-07.

Gutteridge, T., Leibowitz, Z. & Shore, J. (1993b). When careers flower, organizations flourish. Training and Development Journal, 47, 25–29.

Krumboltz, J. D. (1996). A learning theory of career counseling. In M. L. Savickas & W. B. Walsh (eds), Handbook of Career Counseling Theory and Practice. Palo Alto. California: Davies-Black.

Kuswana, W.S. (2013). Dasar-dasar bimbingan dan konseling dan kejuruan. Alfabeta. Bandung.

Lent, R. W., & Brown, S. D. (2008). Social cognitive career theory and subjective wellbeing in the context of work. Journal of Career Assessment. 16 (1).

Paryono. (2013). Anticipating ASEAN Economic Community 2015: Regional initiatives on human resources development and recognition of professional qualifications. In: TVET@Asia, issue 2, 1-8. Online:

Robertson, P.J. (2013). The well-being outcomes of career guidance. British Journal of Guidance & Counselling, 41 (3), 254-266. Edinburgh Napier University, Edinburgh.

Savickas, M. L. & Walsh, W. B. (eds) (1996). Handbook of Career Counseling Theory and Practice. Palo Alto, California: Davies-Black.

Savickas, M. L., Nota, L., Rossier, J., Dauwalder, J. P., Duarte, M. E., Guichard, J., Salvatore, S.,Van Esbroeck, R., & Van Vianen, A. E. (2009). Life designing: A paradigm for career construction in the 21st century. Journal of Vocational Behavior, 75, 239-250.

Super, D. E. (1990). The Psychology of Career: An introduction to vocation development. New York: Harper and Rowe.



  • There are currently no refbacks.

Copyright (c) 2017 Innovation of Vocational Technology Education

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.

Lisensi Creative Commons
This work is licensed under a Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.

View My Stats