STUDY ON THE IMPACT OF FLYING STAR FENG Shui ON HOTEL OCCUPANCY RATE (CASE STUDY: SUTAN RAJA HOTEL AND CONVENTION CENTRE SOREANG)

Abstract

This study addresses the intriguing phenomenon of the Sutan Raja Hotel and Convention Centre, which achieved a remarkable 62.42% occupancy rate in 2024. This success is particularly notable as it occurred during the transition into Period 9 of the Flying Star Feng Shui cycle, a phase often considered challenging for buildings, thus presenting a clear problem regarding the underlying spatial and energetic factors driving its performance. This research aims to examine the hotel's spatial alignment in relation to energy configurations defined by Flying Star Feng Shui, focusing specifically on the transition from Period 8 (2004–2023) to Period 9 (2024–2043). A descriptive qualitative method was employed, incorporating literature reviews, field observations, and a detailed energy chart analysis to assess the flying star configuration based on the building's orientation, spatial layout, room distribution, and the natural flow of Qi. The scientific findings reveal that although the overall site quality is suboptimal according to Flying Star analysis for both periods, several compensating factors contribute significantly to guest comfort and the rising occupancy. These key factors include a high degree of annual energy stability, the dominance of neutral sectors which minimizes negative influences, and the consistent presence of auspicious sectors across multiple floors. In conclusion, the energy shift into Period 9 demonstrably enhances the quality of certain upper-level sectors designated for public and strategic use. This enhancement, combined with the pre-existing positive attributes, strengthens the hotel's overall appeal and provides a comprehensive Feng Shui-based explanation for its unexpected success.