Multilingualism of Tourism Attraction in Bandung

Ari Arifin Danuwijaya, Cep Ubad Abdullah

Abstract


This study aims to identify programs that have been carried out by managers of tourist attractions in the North Bandung area. This study uses a qualitative approach, primary data obtained through observations and interviews. Secondary data is obtained through previous research, local government policies, and digital media through websites and social media. The method of analysis uses qualitative descriptive analysis through the stages of analysis before being in the field, data reduction, data presentation, and conclusion drawing. The results showed that the tourist attractions of Tebing Keraton and TWA Tangkubanparahu have multi-language communication through online and offline media.


Full Text:

PDF

References


Aikhenvald, A. Y. (2003). Multilingualism and ethnic stereotypes: The Tariana of northwest Amazonia. Language in Society, 32(1), 1–21. https://doi.org/10.1017/S0047404503321013

Arsky, J. M., & Cherny, A. I. (1997). The Ethno-Cultural, Linguistic and Ethical Problems of the “Infosphere.” International Information & Library Review, 29(2), 251–260. https://doi.org/10.1080/10572317.1997.10762434

Bloomfield, L. (1933). Language history: from Language. Holt, Rinehart and Winston.

BPS Kota Bandung. (2020). Data kunjungan wisatawan mancenegara.

Brahmantyo, B., & Bachtiar, T. (2009). Wisata Bumi Cekungan Bandung (Bandung Basin Earth Tourism). TrueDee Pustaka Sejati.

Brauer, R., Dymitrow, M., & Tribe, J. (2019). The impact of tourism research. Annals of Tourism Research, 77, 64–78. https://doi.org/10.1016/j.annals.2019.05.006

Cameron, D. (2000). Styling the worker: {Gender} and the commodification of language in the globalized service economy. Journal of Sociolinguistics, 4(3), 323–347. https://doi.org/10.1111/1467-9481.00119

Cohen, E., & Cooper, R. L. (1986). Language and tourism. Annals of Tourism Research, 13(4), 533–563. https://doi.org/10.1016/0160-7383(86)90002-2

Cummins, J. (2007). Rethinking monolingual instructional strategies in multilingual classrooms. Canadian Journal of Applied Linguistics, 10(2), 221–240.

Duchêne, A. (2009). Marketing, management and performance: Multilingualism as commodity in a tourism call centre. Language Policy, 8(1), 27–50. https://doi.org/10.1007/s10993-008-9115-6

Ervina, E., Octaviany, V., & Wulung, S. R. P. (2020). Visitor management strategies in nature-based destination: A case study in Djuanda Forest Park, Bandung, Indonesia. Test Engineering and Management, 83, 7654–7660. http://www.testmagzine.biz/index.php/testmagzine/article/view/5053

Fakhri, A. A., Baizal, Z. K. A., & Setiawan, E. B. (2019). Restaurant Recommender System Using User-Based Collaborative Filtering Approach: A Case Study at Bandung Raya Region. Journal of Physics: Conference Series, 1192(1). https://doi.org/10.1088/1742-6596/1192/1/012023

Fatmawatie, B. D., & Baizal, Z. K. A. (2019). Tourism recommender system using Case Based Reasoning Approach (Case Study: Bandung Raya Area). Journal of Physics: Conference Series, 1192(1). https://doi.org/10.1088/1742-6596/1192/1/012050

Franceschini, R. (2009). The genesis and development of research in multilingualism: Perspectives for future research. In The exploration of multilingualism: Development of research on L3, multilingualism, and multiple languange acquisition (Issue 6, pp. 27–61). John Benjamis Publishing Company.

Granville, S., Janks, H., Mphahlele, M., Reed, Y., Watson, P., Joseph, M., & Ramani, E. (1998). English with or without g(U)ilt: A position paper on language in education policy for south Africa. Language and Education, 12(4), 254–272. https://doi.org/10.1080/09500789808666753

Granville, Stella. (2003). Contests over meaning in a south african classroom: Introducing critical language awareness in a climate of social change and cultural diversity. Language and Education, 17(1), 20. https://doi.org/10.1080/09500780308666835

Jafari, J., & Way, W. (1994). Multicultural Strategics in Tourism. Cornell Hotel and Restaurant Administration Quarterly, 35(6), 72–79. https://doi.org/10.1177/001088049403500614

Kartika, T., & Riana, N. (2020). Storynomics Tourism as an Effective Marketing Strategy on Tourism Destination (Case Study on Tangkuban Parahu, West Java-Indonesia). Tourism and Sustainable Development Review, 1(1), 33–40. https://doi.org/10.31098/tsdr.v1i1.8

Kemp, C. (2009). Learning, transfer, and creativity in multilingual language learning: A dynamic systems approach. Proceeding of Third Language Acquisition and Multilingualism.

Lituchy, T. R., & Barra, R. A. (2008). International issues of the design and usage of websites for e-commerce: {Hotel} and airline examples. Journal of Engineering and Technology Management, 25(1–2), 93–111. https://doi.org/10.1016/j.jengtecman.2008.01.004

Manaliyo, J. C. (2009). Tourism and multilingualism in Cape Town: language practices and policy.

Marhaento, H., Purnama, R., Rahayu Wijayanti Faida, L., & Rahardjo, N. (2020). Land cover disturbance due to tourism in Djuanda Forest Park, Indonesia. Journal of Physics: Conference Series, 1434(1). https://doi.org/10.1088/1742-6596/1434/1/012032

McArthur, T., Lam-McArthur, J., Fontaine, L., & McArthur, R. (2018). The Oxford companion to the English language (T. McArthur, J. Lam-McArthur, L. Fontaine, & R. McArthur (eds.); Second edi). Oxford University Press.

Pek, L. S., Mee, R. W. M., Nadarajan, N. T. M., Mohamad, A. R., Alias, Z., & Ismail, M. R. (2019). Tourists’ Perceptions on Multilingualism use among Tourism Employees at Major Attractions in Kuala Selangor. International Journal of Academic Research in Business and Social Science, 9(5), 914–919.

Perles-Ribes, J. F., Ramón-Rodríguez, A. B., Rubia, A., & Moreno-Izquierdo, L. (2017). Is the tourism-led growth hypothesis valid after the global economic and financial crisis? The case of Spain 1957–2014. Tourism Management, 61, 96–109. https://doi.org/10.1016/j.tourman.2017.01.003

Pratiwi, D. P. E. (2019). Bali tourism advertisements: a linguistic analysis. International Journal of Linguistics, Literature and Culture. https://doi.org/10.21744/ijllc.v5n1.582

Ruhanen, L., Moyle, C. lee, & Moyle, B. (2019). New directions in sustainable tourism research. Tourism Review, 74(2), 245–256. https://doi.org/10.1108/TR-12-2017-0196

Sennett, R. (2000). Le travail sans qualités: les conséquences humaines de la flexibilité. Albin Michel.

Suhaimi, N. I. B., & Abdullah, A. T. H. bin. (2017). The Role of Multilingualism in Enhancing Tourism Sector in Malaysia. International Journal of Academic Research in Business and Social Sciences, 7(7), Pages 816--832. https://doi.org/10.6007/IJARBSS/v7-i7/3154

Tang, C. F., & Tan, E. C. (2018). Tourism-Led Growth Hypothesis: A New Global Evidence. Cornell Hospitality Quarterly, 59(3), 304–311. https://doi.org/10.1177/1938965517735743

Wahyudi, N. D., & Widhiasih, L. K. S. (2016). Keanekabahasaan (Multilingualisme) dalam Video Promosi Destinasi Pariwisata Jegeg Bagus Denpasar. Prosiding Seminar Nasional Hasil Penelitian.

Wu, K. J., Zhu, Y., Chen, Q., & Tseng, M. L. (2019). Building sustainable tourism hierarchical framework: Coordinated triple bottom line approach in linguistic preferences. Journal of Cleaner Production, 229, 157–168. https://doi.org/10.1016/j.jclepro.2019.04.212

Wulung, S. R. P. (2018). Spatial Model Analysis of Bandung Basin Geotourism Destination [Bandung Institute of Technology]. https://digilib.itb.ac.id/gdl.php?mod=browse&op=read&id=jbptitbpp-gdl-shandraram-28074

Wulung, S. R. P., & Brahmantyo, B. (2019). Geotourism Reinterpretation towards Natural Tourist Attractions in Bandung Basin, West Java, Indonesia. 3rd International Seminar on …. https://www.atlantis-press.com/proceedings/isot-18/125909398

Yan, X. (2019). A study of language choices in the linguistic landscape of Macao’s heritage and gaming tourism. Journal of Multilingual and Multicultural Development, 40(3), 198–217. https://doi.org/10.1080/01434632.2018.1498853

Yung, R., & Khoo-Lattimore, C. (2019). New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 22(17), 2056–2081. https://doi.org/10.1080/13683500.2017.1417359


Refbacks

  • There are currently no refbacks.