Studi Kelayakan Aplikasi DERMATECH sebagai Inovasi Digital untuk Manajemen Klinik Kecantikan di Indonesia

Hanif Darussalam

Abstract


The beauty clinic industry in Indonesia has shown rapid growth. However, most small and medium-sized clinics still face managerial challenges due to limited digital systems. This study aims to evaluate the feasibility of the DERMATECH application as a digital innovation based on Software as a Service (SaaS) to support clinic management transformation. The research employs a business feasibility study with a descriptive-analytical approach, combining literature review and secondary analysis on the potential market of beauty clinics in Indonesia. The evaluation covers production, marketing, finance, human resources, and SWOT analysis. The findings reveal that DERMATECH enhances operational efficiency through digitalization of service processes, automated billing, real-time financial dashboard, and data-driven HR evaluation. The SWOT analysis highlights its strengths in integrated features, competitive pricing, and vast market potential, despite challenges in staff digital literacy and the risk of new competitors. The study concludes that DERMATECH is feasible to implement as a disruptive innovation that improves competitiveness of beauty clinics. This study provides practical implications for clinic owners and technology developers, as well as academic implications for research on SaaS business models in the non-hospital healthcare sector.

Keywords


digitalisasi; manajemen klinik; inovasi disruptif; studi kelayakan

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DOI: https://doi.org/10.17509/manajerial.v24i2.88963

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