Studi Kelayakan Aplikasi DERMATECH sebagai Inovasi Digital untuk Manajemen Klinik Kecantikan di Indonesia

Hanif Darussalam

Abstract


Industri klinik kecantikan di Indonesia menunjukkan pertumbuhan pesat, namun banyak klinik kecil dan menengah masih menghadapi tantangan manajerial akibat keterbatasan sistem digital. Penelitian ini bertujuan untuk mengevaluasi kelayakan aplikasi DERMATECH sebagai inovasi digital berbasis Software as a Service (SaaS) untuk mendukung transformasi manajemen klinik. Penelitian menggunakan pendekatan studi kelayakan bisnis dengan analisis deskriptif- analitis yang memadukan kajian literatur dan analisis sekunder terkait potensi pasar klinik kecantikan di Indonesia. Evaluasi dilakukan pada aspek produksi, pemasaran, keuangan, SDM, serta analisis SWOT. Hasil penelitian menunjukkan bahwa DERMATECH mampu meningkatkan efisiensi operasional melalui digitalisasi proses layanan, billing otomatis, dashboard keuangan real-time, dan evaluasi kinerja SDM berbasis data. Analisis SWOT mengungkapkan kekuatan utama pada fitur terintegrasi, harga kompetitif, dan potensi pasar besar, meski menghadapi tantangan literasi digital SDM dan potensi kompetitor baru. Penelitian menyimpulkan bahwa DERMATECH layak diimplementasikan sebagai inovasi disruptif yang meningkatkan daya saing klinik kecantikan. Temuan ini memiliki implikasi praktis bagi pemilik klinik dan pengembang teknologi, serta implikasi akademik bagi penelitian tentang model bisnis SaaS di sektor kesehatan non-rumah sakit

Keywords


digitalisasi; manajemen klinik; inovasi disruptif; studi kelayakan

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DOI: https://doi.org/10.17509/manajerial.v24i2.88963

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