The Effect of Price, Product Quality, and Location on Clothing Purchase Decisions at Moodzy Store Samarinda

Ardianto Randa Bunga, Tuti Wediawati, Lailatul Hijrah, Fareis Althalets

Abstract


Fashion trends in local brands in Indonesia are currently known to be increasingly widespread and in demand among young people. Moodzy store is one of the local fashion brands in Samarinda that offers fashion products at affordable prices for young people, so it is hoped that it can increase purchasing decisions. Purchasing decisions can also be influenced by price, product quality and location. This research aims to determine the influence of price, product quality and location on purchasing decisions at Moodzy Store Samarinda. The research method used is quantitative research with a causal comparative approach. The population in this study were Moodzy Store Samarinda consumers, and the research sample was obtained from 100 respondents using a purposive sampling technique. Data collection was carried out using a questionnaire instrument sheet. The data analysis technique is carried out using quantitative analysis which includes descriptive analysis and multiple linear regression analysis. The research results show (1) price does not have a significant effect on purchasing decisions, (2) product quality partially has a significant effect on purchasing decisions, (3) location partially has a significant effect on purchasing decisions, (4) simultaneously price variables, Product quality and location have a significant influence on purchasing decisions for Moodzy store Samarinda products.

Keywords


Price; Product Quality,; Location; Purchase Decisions ;

Full Text:

PDF

References


Aileen, E., Gaberamos, O., Bernarto, I., & Pasaribu, L. H. (2021). The Effect Of Social Media Marketing , Word Of Mouth , And Effectiveness Of Advertising On Brand Awareness And Purchase Intention On Grab Application Users Domicile Of Tangerang. 12(January 2020), 426–439.

Alim, S.A., Mawardi, M.K., Bafadhal, A.S. 2018. Pengaruh Persepsi Label Halal Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fesyen Muslim (Survei pada Pelanggan Produk Zoya Muslim di Kota Malang). Jurnal Administrasi Bisnis (JAB)|Vol. 62 No. 1 September.

Abdullah, M., Nurzam & Made, I.A. 2022. The Influence of Product Quality, Price and Location on Consumer Purchase Decisions for Second Imported Clothing at Janeta Fashion Manna. Jurnal Akuntansi, Manajemen dan Bisnis Digital, Vol. 1 No. 2 Juli 2022 page: 391–396.

Aisyah, Atiyahfitri, & Syahbudin, F. 2021. Analysis of the Effect of Price and Product Reviews on Online Purchase Decisions Through Shopee in the Midst of the

Covid-19 Pandemic (A Case Study: Shopee Consumers in Banjarnegara Regency, Central Java). Jurnal Ekonomi dan Perbankan Syariah Vol. 9 . No 2 Oktober 2021; 16-45 ISSN.

Brata, B.H., Husani, S., & Ali, H. 2017. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies Vol-2, Iss-4B (Apr, 2017):433-445

Ferdinand, F., Saputra, M.H., Tan, F., Favian, L., & Tio, M. 2024. Pengaruh Harga, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian Mixue di The Hok. JUMANAGE Jurnal Ilmiah Manajemen dan Kewirausahaan p-ISSN: 2828-1268 Universitas Dinamika Bangsa Jambi.

Ghozali, I. (2018). Aplikasi Analisis Multivariat dengan Program IBM SPSS 25 Edisi 9 (Edisi 9). Badan Penerbit Universitas Diponegoro.

Guliiando, D., & Shihab, M.S. 2019. The Effect of Product Quality, Price and Promotion on the Purchase Decision of Telkomsel Service Products. International Journal of Innovative Science and Research Technology, ISSN No:-2456-2165 Volume 4, Issue 9, September.

Haitao, N. 2022. Analysis of Product Variety and Price on Purchase Decisions.

International journal of advanced multidisciplinary. Vol. 1 No. 1, April 2022.

Hanaysha, J.R. 2018. An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review Vol. 2 No. 1, 2018 pp. 7-23 Emerald Publishing Limited 2399-1747 DOI 10.1108/PRR-08-2017-0034.

Hanum, Z., & Hidayat. 2017. Faktor – Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Sepatu Merek Nike Di Kota Medan. Jurnal Bisnis Administrasi, Volume 06, Nomor 01, 2017, 37-43.

Hidayah, D., & Idris. 2019. Influence of Price, Product Quality, Location, Brand Image, and Word of Mouth on Purchasing Decisions at Bacarito Padang Cafe with Buy Interest as a Moderation Variable. Advances in Economics, Business and Management Research, volume 124.

Ibrahim, A., Alang, A, Madi, Baharuddin, Ahmad, M. A., & Darmawati. (2018). Metodologi Penelitian. Gunadarma Ilmu.

Imalia, I., & Aprileny, I. 2020. The Influence Of Price, Facilities, And Location To Purchase Decision (Case Study Of Property Purchase In Grand Nusa Indah Block J, Cileungsi At

PT. Kentanix Supra International. Artikel ilmiah management.

Ismiatun, D., Budiatmo, A., & Prihatini, A.E. 2022. Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi pada Konsumen Hangiri Banyumanik Semarang). Jurnal Ilmu Administrasi Bisnis, Vol. 11, No. 4, 2022 e-ISSN 2746-1297

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles Of Marketing (Seventeent). Uk: Pearson.

Kotler, Philip, & Armstrong, G. (2016). Principles Of Marketing (Sixteenth). Uk: Pearson.

Larasati, I., & Hegiarto, A.S. 2024. Pengaruh harga, kualitas produk,dan media sosial terhadap keputusan pembelian jaket di thriftshop happythriftstuff. PROSIDING No. 7 Tahun 2024

Latuheru, B.P., Wiryawan, D., Yani, D., Jefri, R., Butarbutar, D.J. 2022. Analysis of the Influence of Product Quality on Purchasing Decisions at PT. W Standard Indonesia. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 5, No 1, February 2022, Page: 6983-6989.

Legi, H. 2024. Manajemen Strategi Pemasaran. Batam: Yayasan Cendikia Mulia Mandiri.

Marlia, R. 2018. Analisis Strategi Pemasaran Dalam Meningkatkan Keputusan Pembelian Konsumen Pada Swalayan Surya Menurut Perspektif Ekonomi Islam (Studi pada Swalayan Surya Cabang Jatimulyo Lampung Selatan). Skripsi: Universitas Islam Negeri Raden Intan Lampung.

Marliyah,. 2021. Hakekat Teori dalam Riset Sosia. Journal of Economic Education and Entrepreneurship 2 (1) (2021) 30 – 37.

Minarti, A., & Ginoga. 2022. Pengaruh Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian Pada Distro Undersiege Soppeng. Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) p-ISSN:2621-4547 Volume 5 Nomor 2, Oktober

Muthmainnah, A., Heriyadi, Pebrianti, W., Ramadania, & Syahbandi. 2023. The Influence Of Price And Product Quality On Customer Satisfaction With Purchase Decision As Mediation Variable In Somethinc Serum Skincare Products In Indonesia. Jurnal Ekonomi, Volume 12, No 04 2023 Issn: 2301-6280 (print) ISSN: 2721-9879 (online)

Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., Asir, M. 2022. Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing. Management Studies and Entrepreneurship Journal Vol 4(1) 2023 : 183-188.

Nurkholifah, U., Nurhayati, N, & Firdaus, F. 2024. The Influence Of Price Location And Service Quality On Purchasing Decisions (Case Study At The Naja Putra Demak Clothing Store). Economics and Business International Conference Proceeding Vol. 1 No. 2, pp. 542-551, August, 2024

Panjaitan, A.P., Simanjorang, E.F.S., Syahputra, R. 202. Analysis Of The Influence Of Product Quality, Price Perceptions, And Location Strategies And Services On Rantauprapat Clothing. International Journal of Science, Technology & Management

Pradana, B.C., & Wijaya, A. 2023. Fashion Trends Of Local Brands: Between Lifestyle And Representation Of Nationalism Among Students Universitas Negeri Semarang. Jurnal Praksis dan Dedikasi (JPDS) Oktober, 2023, Vol. 6, No. 2, hal. 128-137.

Renaldi, M.A. 2022. Pengaruh Kualitas Produk, Harga, Promosi, dan Lokasi terhadap Keputusan Pembelian pada Toko Erstor3prt di Kota Samarinda. Jurnal Administrasi Bisnis FISIPOL UNMUL, Volume 10, Nomor 2, 2022.

Rizal, F., Adam, M., & Ibrahim, M. 2017. Effect Of Price, Design And Location On Decision Of Purchase And Its Implication On Customer Satisfaction. International Journal of Economics, Commerce and Management United Kingdom Vol. V, Issue 12, December 2017.

Sekaran, U., & Bougie, R. 2016. Research methods for business. United Kingdom: Wiley.

Septiyani, F., Shihab, M.S., Kusumah, H., & Apriliasari, D. 2023. Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics. APTISI Transactions on Management (ATM) Vol. 7, No. 1, 2023, pp. 54~59

Schiffman, L.G., & Kanuk, L.L. 2012. Consumer Behaviour. UK: Pearson.

Sugiyono. 2015. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan RdanD. Bandung: Alfabeta.

Yakin, R.A., & Hutauruk, M. 2023. The influence of brand image, location and price on purchasing decisions of Dunkin' Donuts products. Journal of Management Science (JMAS) Volume 6, No. 3, July 2023, pp 457-461.

Yuliantie, E. 2021. Effect Of Product Quality, Price Perception, And Promotion On Purchase Decisions At Pand's Muslim Department Store. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Volume 04, Nomor 02, Maret 2021.

Syahputra, Arissaputra, R., Chalil, R.D., Saputri, M.E. 2023. Strategi pemasaran dan Bisnis Startup. Bali: CV. Intelektual manifes media.




DOI: https://doi.org/10.17509/jimb.v16i1.82685

Refbacks

  • There are currently no refbacks.



 Creative Commons License

Jurnal Ilmu Manajemen dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0

View My Stats